# Basketball-Themed Apparel Capsules adidas Canada Commemorates Kyle Lowry’s Time in Toronto By Grace Mahas | Published 2022-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kyle-lowrys References: [adidas](https://www.adidas.ca/en?lojjygjkk/) & [adidas](https://www.adidas.ca/en/creatorsclub) adidas Canada recently announced the launch ofa n exclusive collection made in partnership with Kyle Lowry that pays homage to his epic history while playing for the [Toronto Raptors](https://www.trendhunter.com/trends/draught-draft). To gear up for game day, Raptors fans can get a Forever Home Pack that includes a Forever Home Tee and a Forever Home Hoodie. The new collection will be available in-store at Yonge & Dundas, Scarborough Town Centre, Woodbridge and [Cross Iron Mills](https://www.trendhunter.com/trends/easter-popup), as well as online. In addition, all [adidas Creators Club](https://www.trendhunter.com/trends/adidas-and-mls) Members will also be able to win the ultimate Kyle Lowry viewing experience, which includes snacks and swag, as well as additional prizes such as a pair of signed sneakers by Lowry. Image Credit: adidas Canada ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Basketball-inspired Apparel:** Adidas Canada's Kyle Lowry collection shows the potential for creating athlete-inspired clothing that appeals to fans. - **Athlete-collaborative Product Development:** The partnership between Kyle Lowry and adidas Canada opens up opportunities for athlete-collaborated lines in the fashion industry. - **Experiential Marketing for Sports Fans:** Adidas Creators Club's Kyle Lowry viewing experience provides a potential marketing toolkit for other athletic brands to engage their customers with immersive experiences. ### Sectors Adopting This - **Sports Apparel:** The sports apparel industry can use athlete collaborations to create a fresh wave of fan-inspired clothing. - **Marketing and Advertising:** Experiential marketing could be a major opportunity for marketing agencies to create personalized fan experiences. - **Professional Sports:** The sports industry can use apparel collaborations with star athletes to create more merchandise and fan engagement opportunities. ## Related on Trend Hunter - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Premium Team-Specific Apparel](https://www.trendhunter.com/trends/game-7-apparel.md) - [Custom Apparel Sports Partnerships](https://www.trendhunter.com/trends/canada-basketball1.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md) - [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Athlete-Honoring Apparel Lines](https://www.trendhunter.com/trends/halo-2.md)