# Stone-Scrambling Swimsuit Ads The Kyle King Swimwear SS11 Line Rocks the Buttocks By Amelia Roblin | Published 2011-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kyle-king-swimwear-ss11 References: [homotography.blogspot](http://homotography.blogspot.com/2011/01/kyle-king-swimwear-ss11-by-bell-soto.html) & [kylekingshop](http://www.kylekingshop.com/#) The best way to advertise [women's swimsuits](https://www.trendhunter.com/trends/bathing-belle-swimwear) is to capture lounging and bathing beauties, but in true masculine fashion, the Kyle King [Swimwear](https://www.trendhunter.com/trends/coverups-and-swimwear) SS11 collection is promoted through a series of smoldering action shots. The [Ford](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc) model in these photos scale a cliff in his trunks. The dynamic range of movement seized in these rock-climbing snapshots succeeds to picture every angle and aspect of the Kyle King Swimwear SS11 line. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 95% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Action-packed Ads:** Brands can create dynamic and captivating advertising campaigns by featuring their products in thrilling and unexpected scenarios. - **Gender-bending Advertising:** Brands can disrupt traditional gender roles in advertising by featuring men in poses and scenarios that are typically reserved for women and vice versa. - **Body-positive Marketing:** Brands can embrace body inclusivity by featuring models of all body types in their advertising campaigns. ### Who This Affects Most - **Fashion:** Fashion companies can use action-packed and gender-bending advertising to showcase their products in innovative and unexpected ways. - **Fitness:** Fitness companies can embrace body-positive marketing by featuring a diverse range of body types in their advertising campaigns, and encouraging customers to embrace their own fitness journey. - **Outdoor Recreation:** Outdoor recreation companies can use action-packed advertising to showcase their products in adventurous and exciting scenarios, inspiring customers to get outside and explore. ## Related on Trend Hunter - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)