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# Marital Bliss Makers
The KY Kissable Sensations 'Oblivious' Commercial is Name-Calling Fun

By Vittoria Natarelli | Published 2010-06-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ky-kissable-sensations-oblivious-commercial
References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/ky-kissable-sensations-for-the-body-oblivious-660405/)

The witty KY Kissable Sensations 'Oblivious' commercial presents to us Mr. and Mrs. Hunter, a [married couple](https://www.trendhunter.com/trends/liveclear-love-clear) who are not speaking to each other.

Mr. Hunter misunderstands Mrs. Hunter's description of him; it is hilarious and seems quite life-like. The hero of this [marital dispute](https://www.trendhunter.com/trends/durex-afterglow-campaign) is the KY Kissable Sensations, a product which apparently increases desire. It worked for the Hunters in the KY Kissable Sensations 'Oblivious' commercial!

(I just hope that singing lady doesn't show up in real life.)

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 84% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Relationship Enhancement Products:** Opportunity to innovate products that enhance relationships.
- **Humorous Advertisements:** Development of humorous and memorable advertising campaigns to showcase products.
- **Marriage Dynamics:** Development of a better understanding of marital dynamics to create and improve products.

### Industries Being Reshaped

- **Personal Care Products:** Innovation opportunities in personal care products that enhance relationships.
- **Advertising:** Opportunities to develop humorous and attention-grabbing campaigns for products.
- **Marriage Counseling:** Opportunities to apply insights on marriage dynamics in counseling services.

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