# Candy-Inspired Pre-Workout Drinks KXR Ready-To-Drink Delivers Performance with a Nostalgic Twist By Georgia Wray Norsten | Published 2025-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kxr-readytodrink References: [beveragedaily](https://www.beveragedaily.com/Article/2025/02/27/new-beverage-launches-sanpellegrino-smirnoff-lacroix/?utm_source=newsletter_daily&utm_medium=email&utm_campaign=03-Mar-2025&cid=DM1197594&bid=635476514)  KXR Ready-To-Drink is redefining pre-workout energy with an unexpected partnership -- VMI Sports has teamed up with PEZ Candy to create a performance drink that merges next-level endurance with nostalgic flavor. Designed to be one of the most advanced pre-workout formulas available, KXR RTD features a powerhouse blend of Citrulline, HydroMax Glycerol, and VMI’s proprietary tri-caffeine mix to fuel every rep, sprint, and lift. This collaboration brings PEZ-inspired flavors to the fitness world, delivering a bold, refreshing take on pre-workout drinks. Whether you’re chasing peak performance or just looking for a flavorful energy boost, KXR RTD provides the focus and stamina you need without the hassle of mixing powders. Launching in March, KXR Ready-To-Drink will be available at select Gold’s Gym Corporate locations, One Life Fitness Clubs, and other health clubs nationwide. Image Credit: VMI Sports ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 40% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia-driven Wellness:** Infusing nostalgic flavors like PEZ into wellness products captures consumer interest by merging sentimentality with functionality. - **Convenience-focused Fitness:** Ready-to-drink pre-workout beverages cater to the demand for quick, portable, and hassle-free fitness solutions. - **Collaborative Flavor Innovation:** Partnerships between fitness brands and iconic candy names introduce novel flavor profiles that differentiate products in a crowded market. ### Sectors Adopting This - **Functional Beverages:** Functional beverages capitalize on the integration of health-boosting ingredients with popular flavors to drive product differentiation. - **Nutraceuticals:** The nutraceutical industry is expanding as innovative formulas combine scientifically-backed ingredients with unique taste experiences. - **Fitness and Wellness:** The fitness and wellness industry benefits from innovative product collaborations that enhance the workout experience with enhanced convenience and appeal. ## Related on Trend Hunter - [Candy-Inspired Sports Nutrition Products](https://www.trendhunter.com/trends/pez-candy.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Nostalgic Pre-Workout Supplements](https://www.trendhunter.com/trends/bucked-up-pixie-pump.md) - [Nostalgic-Confection Workout Powders](https://www.trendhunter.com/trends/c4-original-x-bubble-yum.md) - [Cocktail-Inspired Pre-Workout](https://www.trendhunter.com/trends/myprotein-x-southern-comfort.md) - [Candy-Flavored Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit.md) - [Energizing Pre-Workout Gummies](https://www.trendhunter.com/trends/preworkout-energy-gummies.md) - [Pre-Workout Candies](https://www.trendhunter.com/trends/boost-candy-co.md)