# Doggie Beer Kwispelbier for Your Dog and Maybe You By POPEYE | Published 2007-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kwispelbier-beer-for-dogs-and-maybe-for-you References: [news.bbc](http://news.bbc.co.uk/2/hi/europe/6288107.stm) For beer lovers and thirsty dogs, there is now an option for hanging out together and sharing a brew. Let the party begin. According to newsbbc, "A small brewery in the Netherlands has launched a new beer designed to bring cool relief to thirsty dogs. Kwispelbier, marketed as "a beer for your best friend", is made from a special brew of beef extract and malt. The beverage is a creation of pet shop owner Gerrie Berendsen, who wanted her dogs to share light refreshments with her after a day's hunting. The beer is [non-alcoholic](https://www.trendhunter.com/trends/impossibrew) and fit for human consumption, but costs four times as much as a [Heineken](https://www.trendhunter.com/trends/heinecare). "Kwispel" is the Dutch word for wagging a tail. You can see Benito here, a 5-year-old Chihuahua who lives with the inventor of the beer. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pet-friendly Beverages:** Creating non-alcoholic beverages specifically designed for pets, providing a new way for pet owners to bond with their furry friends. - **Specialty Pet Products:** Developing unique and specialized products for pets, such as doggie beer, that cater to the growing demand for unique experiences and indulgences for pets. - **Humanization of Pets:** The trend of treating pets as family members, including sharing experiences and products traditionally reserved for humans, like non-alcoholic beer. ### Sectors Adopting This - **Pet Food and Beverage:** The pet food and beverage industry can explore the creation of innovative and safe pet-friendly beverages to capitalize on the growing demand for unique and indulgent pet products. - **Specialty Pet Retail:** Specialty retail stores that focus on unique and specialized pet products can provide a platform for showcasing and selling innovative items such as doggie beer. - **Brewery and Consumer Beverages:** Breweries and beverage companies can tap into the trend of humanization of pets by developing non-alcoholic beverages like pet-friendly beer to cater to pet owners looking for shared experiences with their furry companions. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Canine-Friendly Restaurant Menus](https://www.trendhunter.com/trends/cafe-villa.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md)