# Extreme Minimalist Wine Packaging Kvassay Vino Uses Simplistic Black and White Color Schemes By Jamie Danielle Munro | Published 2014-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kvassay References: [lovelypackage](http://lovelypackage.com/kvassay/) & [behance.net](https://www.behance.net/esztermisztarka) Kvassay vino has gone with an extremely minimalist look for its latest [wine packaging](https://www.trendhunter.com/trends/maddalena-riboli), designed by Eszter Misztarka of Hungary. The brand uses a straightforward [black and white scheme](https://www.trendhunter.com/trends/jgermeister-and-pantone), with the box that the wine comes in being all one color except for a small white symbol. Psychologically, black represents a sense of sophistication and elegance, which is exactly what this wine exudes. Instead of overwhelming buyers with an extreme burst of color, Eszter Misztarka does the opposite, giving the vino a mysterious effect. Apparently the symbol used on the front of the packaging is the "Omega-sign, commonly known as the symbol of the beginning and end of all things." This symbolism combined with the [minimalist feel](https://www.trendhunter.com/trends/minimalist-glassware) puts this wine branding a cut above the rest when it comes to packaging. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Extreme Minimalism:** Opportunity for companies to simplify their design and showcase their product in a mysterious, sophisticated manner. - **Black and White Branding:** Opportunity for companies to establish a sense of elegance and sophistication through color palette choices in branding efforts. - **Symbolic Design:** Opportunity for companies to incorporate symbolic elements in designs to elevate their brand and create an aura of depth and meaning. ### Who This Affects Most - **Wine and Spirits:** Wine and spirits brands could benefit from minimalist, elegant packaging designs that can differentiate them from competitors. - **Consumer Packaged Goods:** Companies in the consumer packaged goods industry could benefit from simplifying their packaging design to create a luxurious, sophisticated aesthetic. - **Creative Design:** Design agencies could benefit from offering minimalistic design options to clients to create sleek and modern brands. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md)