# Hydrating Vegan Lip Oils MILK MAKEUP's KUSH Lip Oil is a Nourishing Formula Available in 6 Flavors By Jana Pijak | Published 2024-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kush-lip-oil References: [sephora](https://www.sephora.com/ca/en/product/milk-makeup-kush-hydrating-sheer-tinted-lip-oil-P509474?skuId=2742922)  Renowned beauty brand [MILK MAKEUP](https://www.trendhunter.com/trends/best-buds-lip-duo) is expanding its best-selling [KUSH](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) collection with the KUSH Lip Oil. Infused with hemp seed oil and plant oil ingredients, this 97% natural lip oil delivers intense hydration and a glossy shine finish. The newly launched product is available in six flavors, including Chocolate Cake, Cookie Dough, and Dream Machine, and promises a hydrating experience. It is also vegan, cruelty-free, and travel-friendly. MILK MAKEUP is best known for its cruelty-free skincare-as-makeup line and this new product promises to be an instant fan favorite. The brand's KUSH Lip Oil is now available for purchase on sephora.ca, and will be available to shop at [Sephora Canada](https://www.trendhunter.com/trends/milk-makeup-2) stores starting on March 15, 2023. Image Credit: MILK MAKEUP ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 77% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydrating Lip Oils:** Innovative lip oils formulated with hemp seed oil and plant ingredients for intense hydration and glossy shine finish. - **Vegan Beauty Products:** Increasing popularity of vegan and cruelty-free beauty products driven by consumer demand for sustainable and ethical options. - **Cosmetic Expansion Strategies:** Beauty brands expanding product lines with new offerings to cater to evolving consumer preferences for natural and innovative formulations. ### Where This Applies - **Beauty & Skincare:** Beauty industry integrating hemp seed oil and plant-based ingredients in products to meet growing demand for natural skincare solutions. - **Retail & E-commerce:** E-commerce platforms like Sephora.ca capitalizing on the launch of trendy vegan lip oils to attract environmentally conscious consumers. - **Cosmetic Retailing:** Retailers like Sephora leveraging the popularity of cruelty-free and vegan beauty products to enhance their brand offerings and attract new customer segments. ## Related on Trend Hunter - [Full-Sized Lip Oil Sets](https://www.trendhunter.com/trends/best-buds-lip-duo.md) - [Goat Milk Lip Oils](https://www.trendhunter.com/trends/oh-mega-milk-lip-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Skin-Caring Lip Oils](https://www.trendhunter.com/trends/dream-lip-oils.md) - [Fruity Non-Sticky Lip Oils](https://www.trendhunter.com/trends/fruit-fetish-lip-oil.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md) - [Fruit-Infused Lip Oils](https://www.trendhunter.com/trends/juice-infused-lip-oil.md) - [Ultra-Hydrating Lip Oils](https://www.trendhunter.com/trends/gloss-bomb-oil.md) - [Conditioning Lip Oils](https://www.trendhunter.com/trends/lip-oil-balm.md)