# Stylish Streetside Spreads The Kurt Geiger SS12 Campaign Mixes Informal and Fashionable Looks By Amelia Roblin | Published 2012-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kurt-geiger-ss12-campaign References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2012/01/kurt-geiger-spring-summer-2012-campaign-anja-rubik-by-erik-torstensson.html) & [kurtgeiger](http://www.kurtgeiger.com/) There is a limit to how much flair and flamboyance you can get away with in public. The Kurt Geiger SS12 campaign works successfully beneath that threshold without starving any ensemble of eye-catching style. Denim vests and tousled locks are casual and street-appropriate but the incorporation of [tailored dresses and detailed heels](https://www.trendhunter.com/trends/contemporary-femininity) brings the wow factor up a few notches. Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a [striped clutch](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) suggests a wilder side and [metal-tipped stilettos](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Streetwear:** There is an opportunity for fashion brands to create stylish, yet casual streetwear that is appropriate for everyday wear. - **Incorporation of Details:** Bringing unique details to everyday clothing like tailored dresses and detailed heels can elevate an outfit without going over the top. - **Fashion Inspiration in Daily Life:** Fashion campaigns like Kurt Geiger SS12 can inspire people passing by to incorporate more style into their everyday lives. ### Sectors Adopting This - **Fashion:** The fashion industry can continue to innovate by creating clothing that combines both comfort and style for everyday wear. - **Advertising:** Innovative advertising campaigns like the Kurt Geiger SS12 can help brands showcase their products in unique ways and inspire people in their daily lives. - **Retail:** Retail companies can create curated collections that highlight the details of clothing and accessories for customers looking to elevate their wardrobe. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)