# Dashingly Dark Lookbooks The KURO Fall/Winter 2012 Collection has an Air of Mystery By Romina S. Cortellucci | Published 2012-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kuro-fall-winter-2012-collection References: [hypebeast](http://hypebeast.com/2012/06/kuro-2012-fall-winter-collection-lookbook/) & [kurodenim](http://www.kurodenim.com/) The stylishly black and white lookbook for the KURO Fall/Winter 2012 Collection shows off its [dark side](https://www.trendhunter.com/trends/black-tag-collection). The [Japanese denim brand](https://www.trendhunter.com/trends/forever-fall-by-just-black-denim) KURO was launched in 2010 with this latest collection marking its fifth season. The philosophy of the brand is based on its name KURO, which is the Japanese word for “black,” inspired by the strength of a mystery and darkness that the name and the shade lend. Each collection KURO releases tries to embody these characteristics and this lookbook is no exception. The disinterested models manage to work the well-fitted wardrobe, while the use of body language embodies a James Dean cool. From the main model's rebellious long locks to the [denim wear and leather jackets](https://www.trendhunter.com/trends/fall-denim-styles), the shoot captures a bad-boy chic. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 62% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Dashingly Dark Fashion:** There is a disruptive innovation opportunity for fashion brands that experiment with black and white and embrace a powerful, mysterious aesthetic. - **Mysterious Brand Names:** Brands that have names with edgy cultural references and bold meanings can separate themselves from others by creating a strong personality. - **Disinterested Model Photography:** Fashion industry professionals can experiment with uninterested model expressions and aloof expressions that capture a bad boy or bad girl image. ### Sectors Adopting This - **Fashion:** The fashion industry can experiment with bold aesthetics and strong brand stories to make lasting impressions on consumers. - **Modeling and Photography:** Photographers and models can experiment with edgy, uninterested expressions that capture the attention of viewers. - **Marketing and Advertising:** Marketing professionals can consider the benefits of embracing an edgy, mysterious image in branding campaigns and creative initiatives. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Ambitious Luxury Menswear Collections](https://www.trendhunter.com/trends/kody-phillips.md) - [Dark Forest-Inspired In-House Collections](https://www.trendhunter.com/trends/ka-yoprototype.md)