# Supermodels Gaining Weight Will Karolina Kurkova's Controversy Spur Acceptance? By mediterranean | Published 2008-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kurkova-fat-controversy References: [news.au](http://www.news.com.au/entertainment/story/0,26278,23916099-5007192,00.html) & [inquisitr](http://www.inquisitr.com/1195/will-karolina-kurkova-love-brazil-as-much-after-this/) Supermodel and [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) Angel, Karolina Kurkova has been blasted for an appearance at the Cia Maritima show in Sao Paulo Fashion Week. The Brazilian media is criticizing Kurkova for modeling a [tiny bikini](https://www.trendhunter.com/trends/shaping-swimwear) while having "back fat, love handles and cellulite." I am not a fan of skinny models, but I have to admit that swimsuit/lingerie modeling requires being in perfect shape. According to [Forbes](https://www.trendhunter.com/trends/volumizing-shampoo-and-conditioner), Kurkova is one of the world's highest paid models. Tyra Banks will have a field day with this! ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Body Diversity:** Disruptive innovation opportunity: Develop inclusive and diverse marketing campaigns that celebrate all body types, challenging traditional beauty standards. - **Body Positivity:** Disruptive innovation opportunity: Create new lines of clothing and fashion products that cater to body positive consumers, emphasizing comfort and individual expression. - **Sustainable Fashion:** Disruptive innovation opportunity: Design eco-friendly swimwear and lingerie lines that prioritize sustainability and ethical production practices. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality (AR) and virtual fitting technology to enhance the online shopping experience and remove barriers to try on clothes. - **Body Image Coaching:** Disruptive innovation opportunity: Launch online platforms and apps that provide personalized body image coaching and support for individuals seeking self-acceptance and empowerment. - **Media and Entertainment:** Disruptive innovation opportunity: Produce inclusive and body-positive content, such as TV shows and movies, that challenge societal beauty norms and promote self-love. ## Related on Trend Hunter - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Supermodel-Hosted Retreats](https://www.trendhunter.com/trends/sacred-renewal.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md)