# Data-Driven Skincare Subscriptions Kura Skin Curates Custom Kits Based on Individual Needs By Laura McQuarrie | Published 2022-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kura-skin References: [allure](https://www.allure.com/story/artificial-intelligence-tech-skin-care-trend/) & [kuraskin](https://www.kuraskin.com/) Kura Skin takes the guesswork out of skincare and it does so with the power of [machine learning](https://www.trendhunter.com/trends/ai-skincare-product-recommendation). The brand curates safe, sustainable and scientifically backed solutions and it offers quarterly subscription boxes that deliver [custom care routines](https://www.trendhunter.com/trends/kult-app). Skincare routines are tailored to customers' individual goals and needs, and this process starts with building a skin profile and narrowing down routines, products, a budget and other factors. Personalized solutions are paired with step-by-step directions and shipped, and over time, customers' curated products are switched up to adjust to their unique and ever-changing needs and goals. Katrina Moreno Lewis, founder and CEO of Kura Skin, told [Allure](https://www.trendhunter.com/trends/florist-eau-de-parfum), "We use data to connect customers to products that work and curate high-performing skin-care routines that they never would have assembled on their own." Image Credit: Kura Skin ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 25% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Data-driven Skincare Subscriptions:** This trend presents an opportunity for other beauty companies to create personalized skincare solutions using machine learning algorithms. - **Subscription Box Services:** This trend presents an opportunity for other companies to create personalized subscription box services for other consumer products using machine learning algorithms. - **Sustainable, Science-backed Solutions:** This trend presents an opportunity for companies to create sustainable products and services based on scientific research and backed by data analytics. ### Where This Applies - **Beauty and Skincare:** Beauty and skincare industry can leverage this trend to create personalized skincare solutions using data-driven algorithms to enhance customer experience and satisfaction. - **E-commerce:** This trend presents an opportunity for e-commerce companies to offer personalized subscription box services using machine learning algorithms to improve customer loyalty and retention. - **Health and Wellness:** This trend presents an opportunity for health and wellness companies to leverage data analytics to create personalized and sustainable solutions for their customers. ## Related on Trend Hunter - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [AI-Powered Skin Quizzes](https://www.trendhunter.com/trends/ai-skin-quiz.md) - [Data-Driven Skincare Lines](https://www.trendhunter.com/trends/proven-skincare1.md) - [Skincare Optimization Platforms](https://www.trendhunter.com/trends/beautyboostr.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [AI Custom Korean Skincare](https://www.trendhunter.com/trends/k-own.md) - [AI Skincare Advisors](https://www.trendhunter.com/trends/haut-ai-skin-chat.md) - [Custom Prescription Skincare](https://www.trendhunter.com/trends/custom-rx-treatment.md)