# Forward-Thinking Fusion Bazaars Kumarii is an Online Retailer Spicing Up Lives with Worldly Finds By Jason Soy | Published 2011-11-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kumarii References: [facebook](http://www.facebook.com/kumariionline) & [kumarii](http://www.kumarii.com/) Hit shows like Gossip Girl have already begun featuring more and more [fusion fashion finds](https://www.trendhunter.com/trends/sundae-school-x-uka) on their stars, so I guess you can say that [online retailer](https://www.trendhunter.com/trends/trend-stores) Kumarii is ahead of the pact. But it's not just chic clothing that Kumarii wants to sell, it's the entire concept of fusion. Inspired by globalization, Sarah Katyal, the [Toronto native](https://www.trendhunter.com/trends/canadian-entrepreneur) that started the new online business venture, wants to share her love of Eastern culture with her fellow Westerners. She hopes to inject her already extraordinarily multicultural city with an even greater sense of unity by making beloved products from Southern Asia and Eastern Asia, such as foods, clothing, accessories and decorum, readily accessible to them. If that means more Chai tea lattes in my life, then sign me up! Kumarii also curates every single one of their products, giving visitors wonderful anecdotes to read while they make their purchases. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fusion Fashion:** Disruptive innovation opportunity: Creating a platform that brings together fashion designs from different cultures, allowing for unique and eclectic styles. - **Global Marketplace:** Disruptive innovation opportunity: Facilitating the trade of products from different regions of the world, enabling consumers to access and experience diverse cultures. - **Curated Shopping:** Disruptive innovation opportunity: Offering a personalized and curated shopping experience by selecting and sharing stories about each product, enhancing customer engagement. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Building an online platform that specializes in selling fusion fashion and globally sourced products, expanding the reach and accessibility of niche markets. - **Fashion and Apparel:** Disruptive innovation opportunity: Introducing fusion fashion trends and incorporating diverse cultural elements into mainstream fashion, transforming the industry and appealing to a broader customer base. - **Food and Beverage:** Disruptive innovation opportunity: Exploring and promoting exotic flavors and beverages from different cultures, catering to a growing demand for unique culinary experiences and international cuisines. ## Related on Trend Hunter - [Hyper-Personalized Beauty Platforms](https://www.trendhunter.com/trends/kult-app.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Chic AAPI Jewelry Capsules](https://www.trendhunter.com/trends/kin-studio-x-sua-suprette.md) - [Modernized Masala Chai Blends](https://www.trendhunter.com/trends/masala-chai-blends.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Seasonal Living-Focused Tea Subscriptions](https://www.trendhunter.com/trends/seasonal-living.md) - [Canadian Entrepreneur-Focused Marketplaces](https://www.trendhunter.com/trends/canadian-entrepreneur.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md)