# Infographic Airlines Kulula Rebranding Applies Guidance to Airplane Exteriors By Katie Cordrey | Published 2010-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kulula-rebranding References: [psfk](http://www.psfk.com/2010/02/kulula-airplane-rebranding.html) & [flightafrica.blogspot](http://flightafrica.blogspot.com/2010/02/kululas-audacious-rebranding-and-social.html) The South African airline Kulula has a new branding scheme called “Flying 101.” Airplane parts are labeled on the exterior of the plane proving that Kulula is an air carrier that doesn’t take itself too seriously to have fun. The [Kulula rebranding effort](https://www.trendhunter.com/trends/fabulosa-rebranding) was accomplished with input from Atomosphere Communications, another South African firm. The [low-fare airliner](https://www.trendhunter.com/trends/seat-blocker) adds the [rebranding graphics](https://www.trendhunter.com/trends/legitimate-you) to a list of other business and marketing changes to its brand including its environmentally conscientious ‘Project Green’ and in-flight entertainment podcasts. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Branding:** The Kulula rebranding effort demonstrates the potential for interactive and engaging branding strategies that capture consumer attention. - **Unconventional Marketing:** Kulula's rebranding approach showcases the value of unconventional marketing techniques to differentiate a brand and attract a wider audience. - **Environmental Consciousness:** Kulula's 'Project Green' initiative highlights the growing trend of airlines adopting environmentally friendly practices to meet consumer demand and reduce their carbon footprint. ### Sectors Adopting This - **Airlines:** The airline industry stands to benefit from adopting more creative and interactive branding strategies to enhance the passenger experience and stand out in a competitive market. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the trend of unconventional branding approaches by providing innovative solutions to help businesses create unique and engaging marketing campaigns. - **Sustainability and Environmental Services:** The sustainability and environmental services sector has an opportunity to collaborate with airlines to develop and implement eco-friendly initiatives that align with consumer expectations and regulatory requirements. ## Related on Trend Hunter - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Travel-Focused Rebranding Initiatives](https://www.trendhunter.com/trends/travel-and-expense.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Athletics-Branded Custom Aircraft Liveries](https://www.trendhunter.com/trends/aircraft-livery.md) - [Customer-Centric Airline Upgrades](https://www.trendhunter.com/trends/hawaiian-airlines-unveils.md) - [Midwest Kombucha Rebranding Initiatives](https://www.trendhunter.com/trends/island-city-kombucha.md)