# D2C Plant-Based Tuna Deliveries Current Foods' Sushi-Grade Kuleana Tuna is Available Nationwide By Laura McQuarrie | Published 2022-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kuleana-tuna References: [vegnews](https://vegnews.com/2022/2/sustainable-vegan-tuna-salmon-delivery) & [currentfoods](https://currentfoods.com/)  Consumers who are interested in the most innovative plant-based alternatives are not always able to access them but [Current Foods'](https://www.trendhunter.com/trends/best-buy-health) Kuleana Tuna is now available across the nation through a brand-new direct-to-consumer option. The sushi-grade vegan tuna is launching through Current Foods' online shop, which will also include [alternative seafood products](https://www.trendhunter.com/trends/vegan-seafood-options) in the form of [smoked salmon](https://www.trendhunter.com/trends/salmon-style-flakes) and seasonal products. Kuleana Tuna, is made from a mix of ingredients like algae, radish, bamboo and potato, and it boasts a similar nutritional profile to traditional tuna by being a source of iron, omega-3 and Vitamin B12. The innovative tuna alternative can be found in poké cubes and fillets, and the ready-to-eat products have seven days of shelf life in the fridge and a year in the freezer. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Plant-based Seafood:** Current Foods' new D2C platform for plant-based seafood products offers disruptive innovation opportunities for companies to create alternative seafood offerings. - **Innovative Plant-based Ingredients:** By using innovative plant-based ingredients such as algae, radish, bamboo, and potato, companies have the opportunity to create unique and healthy plant-based food options. - **Demand for Sustainable and Ethical Seafood:** The rise in demand for plant-based seafood alternatives offers disruptive innovation opportunities for companies seeking to offer sustainable and ethical seafood options. ### Where This Applies - **Food and Beverage:** The food and beverage industry has the opportunity to capitalize on the demand for plant-based alternatives by creating innovative plant-based seafood offerings. - **E-commerce and Delivery:** The rise in direct-to-consumer platforms for plant-based seafood provides growth opportunities for the e-commerce and delivery industry. - **Sustainable Agriculture:** As the demand for sustainable and ethical seafood options increases, the sustainable agriculture industry has the opportunity to provide innovative plant-based ingredients for use in plant-based seafood products. ## Related on Trend Hunter - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md) - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Canned Vegan Tunas](https://www.trendhunter.com/trends/canned-vegan-tuna.md) - [Fish-Free Tuna Products](https://www.trendhunter.com/trends/new-plantbased-tuna.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Sushi-Grade Plant-Based Poke Bowls](https://www.trendhunter.com/trends/pokeworks-plantbased-tuna.md) - [Vegan Canned Tunas](https://www.trendhunter.com/trends/vegan-canned-tuna.md) - [Vegan Sashimi Alternatives](https://www.trendhunter.com/trends/vegan-sashimi.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md)