# Self-Cooling Fashion Japanese Citizens Have Been Beating the Heat with Kuchofuku AC Clothing By Leslie Chen | Published 2011-08-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/kuchofuku-ac-clothing References: [gizmodiva](http://www.gizmodiva.com/fashion/stay-cool-as-a-cucumber-with-ac-clothing-in-japan.php) & [tgdaily](http://www.tgdaily.com/hardware-features/57672-air-conditioned-clothing-is-big-in-japan) Sometimes escaping to an air-conditioned room is not an option, and this is where Kuchofuku AC Clothing offers relief from the heat. There have been an increasing number of power outages in Japan caused by the disasters the nation has been hit with recently; making it difficult to keep spaces air-conditioned. As an alternative to beat the heat, citizens in Japan have been wearing [air-conditioned clothing](https://www.trendhunter.com/trends/wearable-cooling). The way Kuchofuku AC Clothing works is through the [battery-powered fans](https://www.trendhunter.com/trends/wati) that are part of the jacket which pull in air to cool you down. The designs from Kuchofuku AC Clothing may even be better than actual air conditioning; in a way, you become the cool air! **Implications** - [Clothing designs that provide comfort](https://www.trendhunter.com/trends/cooling-collection) allow consumers to dress in style while staying at their best. Products that feature these elements appeal to shoppers who don’t want to sacrifice either one. Offering more items like this could help a company increase its value on the market. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 10% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Battery-powered Clothing:** Creating clothing with battery-powered fans that provide cooling relief - **Comfortable Fashion:** Designing clothing that combines style and comfort for consumers - **Alternative Cooling Solutions:** Developing innovative products that offer relief from heat without relying on air conditioning ### Sectors Adopting This - **Fashion:** Opportunities for designing and producing trendy clothing with built-in cooling technology - **Consumer Electronics:** Creating battery-powered fans and cooling systems for various applications - **Home Appliances:** Developing alternative cooling solutions for homes and buildings ## Related on Trend Hunter - [Wearable App-Connected AC Units](https://www.trendhunter.com/trends/gloture-wearcool.md) - [Wearable Air Conditioning Systems](https://www.trendhunter.com/trends/coolify-air.md) - [Cooling Outdoor Neckbands](https://www.trendhunter.com/trends/coolify-2s.md) - [Body-Mounted Air Conditioner Vests](https://www.trendhunter.com/trends/wearable-air-conditioner-cooling-vest.md) - [Semiconductor-Powered Cooling Vests](https://www.trendhunter.com/trends/koojack-vest.md) - [Adjustable Cooling Jackets](https://www.trendhunter.com/trends/zenflow-power-cooling-jacket.md) - [Personal Air Conditioners](https://www.trendhunter.com/trends/silent-cicada.md) - [Wearable Air Conditioners](https://www.trendhunter.com/trends/qoola.md) - [Air-Conditioned Futuristic Uniforms](https://www.trendhunter.com/trends/ntt-pavilion.md)