# Aged Hipster Eyewear Ads The KUBORAUM Spring 2013 Collection Transcends Generations By Jana Pijak | Published 2013-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/kuboraum-spring-2013 References: [lookk](http://www.lookk.com/kuboraum) & [lookk](http://www.lookk.com) The KUBORAUM Spring 2013 collection features a series of edgy eyewear looks that are showcased by a group of aging hipster models. Exuding an effortlessly cool air, the models pose in studio as they sport the accessory label's [timeless spectacle designs](https://www.trendhunter.com/trends/signature-eyewear-collection). Merging [retro shapes with futuristic design details](https://www.trendhunter.com/trends/culture-refined), the KUBORAUM Spring 2013 collection embraces edgy eyewear looks that are sure to turn heads when worn. The label's latest collection is showcased in a bold image series that features middle aged models who boast unique looks and a youthful sense of spirit. This chic collection catalog features raw portrait close-ups that assign different glasses styles to different personalities. Matching models' signature sense of style, these streamlined spectacles epitomize eccentric elegance. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Aging Hipster Fashion:** Opportunity for fashion brands to create unique and stylish designs that cater to the growing market of aging hipsters. - **Edgy Eyewear:** Potential for eyewear companies to push the boundaries of design by incorporating retro shapes with futuristic elements. - **Youthful Spirit in Middle Age:** Opportunity for brands to target middle-aged consumers by showcasing their youthful and spirited side through marketing campaigns. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the aging hipster market by offering unique and stylish designs. - **Eyewear:** Eyewear companies can disrupt the industry by pushing the boundaries of design and incorporating edgy elements. - **Marketing:** Brands can leverage the concept of youthful spirit in middle age to target and engage middle-aged consumers in their marketing campaigns. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Contemporary Vintage Frames](https://www.trendhunter.com/trends/bru-eyewear-fall.md)