# Cute Cartoony Furnishings The Kubedesign 2012 Collection Has Soft Lines and Bold Borders By Amelia Roblin | Published 2012-07-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/kubedesign-2012-collection References: [contemporist](http://www.contemporist.com/2012/07/12/2012-collection-from-kubedesign/) & [giacomuccidesign](http://www.giacomuccidesign.com/) If illustrations could exist in the three-dimensional physical world they would likely strike similarities with the Kubedesign 2012 Collection. Gently curving corners, thick lines and bold color blocking give a [two-dimensionality to these modern movables](https://www.trendhunter.com/trends/drawing-series); but their assembly makes this quality even more defined. Cardboard is the primary building material for each of these quirky objects, having been precisely cut and carefully stacked by designer Roberto Giacomucci. Shelves have been built up by piling [rectangular cubby modules](https://www.trendhunter.com/trends/cabinet) and ledges have been distinguished by corrugated paper spacers. An adorable side table is accented with a tail, a floor lamp embodies an iconic form and the Kubedesign 2012 Collection armchair has been whimsically cut with all of the elegant contours of a plushy and decorative living room lounger. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 74% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Cardboard Furniture:** The use of cardboard as a primary building material for furniture has disruptive innovation opportunities, such as eco-friendly and customizable designs. - **Cartoony 3D Illustrations:** The trend of creating furniture with cartoony 3D illustrations has disruptive innovation opportunities, such as creating unique and playful home decor that appeals to younger generations. - **Bold Color Blocking:** Designing furniture with bold color blocking has disruptive innovation opportunities, such as creating statement pieces that are both visually appealing and functional. ### Sectors Adopting This - **Furniture Manufacturing:** The furniture manufacturing industry can take advantage of the cardboard furniture trend by developing more sustainable and customizable products that appeal to eco-conscious consumers. - **Interior Design:** The interior design industry can incorporate the cartoony 3D illustration trend by sourcing unique and playful decor options that younger generations are drawn to. - **Home Decor Retail:** Home decor retailers can take advantage of the trend of using bold color blocking to create statement pieces that attract customer attention and drive sales. ## Related on Trend Hunter - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Toy Block-Inspired Furniture](https://www.trendhunter.com/trends/bloc-collection.md) - [Playful Geometric Furniture](https://www.trendhunter.com/trends/collection-co.md) - [Oblong Color-Blocked Furniture](https://www.trendhunter.com/trends/meritalia-morphologica-collection.md) - [Cardboard Box-Transformed Furniture](https://www.trendhunter.com/trends/box-exhibition.md) - [Playful Toy-Like Furniture](https://www.trendhunter.com/trends/frunchroom-furniture-collection.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Sculptural Living Systems](https://www.trendhunter.com/trends/cromatica.md) - [Geometric Cutout Side Tables](https://www.trendhunter.com/trends/designated-table.md)