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# Audio-Integrated Coolers (Update)
The Portable Kube Stereo System is Being Displayed at CES 2015

By Alyson Wyers | Published 2015-01-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/kube
References: [mashable](http://mashable.com/2015/01/06/kube-cooler/) & [kubesound](http://kubesound.com/)

Unveiled at CES 2015, the revamped Kube provides everything you need to keep the party going. The cooler is embedded with a [hi-fi audio system](https://www.trendhunter.com/trends/turtlebox-gameday-series) and USB capabilities to charge your phone. This way you can [keep your drinks cold](https://www.trendhunter.com/trends/anker-solix-everfrost-2), listen to great music and prevent your battery from dying all with one handy device.

Available for pre-order and expected for this summer, Kube has a sleek design and is extremely portable. The [Bluetooth-integrated stereo](https://www.trendhunter.com/trends/portable-bluetooth-speaker1) can play for up to 20 hours on one charge and quite loudly too. The LED-lit interior space is insulated to keep your drinks and sandwiches cool (and visible). A back panel contains a USB port, power port and auxiliary audio input in addition to a drain plug. The audio controls are on the lid.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 17% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Why This Trend Is Growing

- **Audio-integrated Coolers:** Portable coolers with hi-fi audio system and charging capabilities are a growing trend, providing convenience for outdoor gatherings and events.
- **Portable Hi-fi Audio Systems:** There is a trend towards portable, Bluetooth-integrated, and long-lasting audio systems that can be used both indoors and outdoors.
- **Multipurpose Portable Devices:** The trend of multipurpose portable devices that offer a combination of features such as audio, charging, and refrigeration is emerging in the consumer electronics market.

### Industries Being Reshaped

- **Consumer Electronics:** Consumer electronics companies can develop and market audio-integrated coolers and portable hi-fi audio systems to cater to the growing demand for multipurpose devices for outdoor gatherings and events.
- **Outdoor Recreation:** The outdoor recreation industry can capitalize on the trend of audio-integrated coolers and portable hi-fi audio systems by integrating them into camping, hiking, and picnic gear to cater to consumers' demand for convenience and entertainment while outdoors.
- **Hospitality and Events:** Hotels, resorts, and event venues can provide audio-integrated coolers and portable hi-fi audio systems as amenities to enhance guests' experiences and attract more customers who prioritize convenience and entertainment.

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