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# Sychronized Doppelganger Videos
The KTZ 2013 Video Campaign Gets Graphic

By Katie Pagnotta | Published 2013-01-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ktz-2013
References: [highsnobiety](http://www.highsnobiety.com/2013/01/30/ktz-fallwinter-2013-video-campaign/) & [kokontozai](http://www.kokontozai.co.uk)

The KTZ 2013 Fall/Winter video campaign features a sensational track by Diplo and some awe-inspiring imagery.
.
The flashy monochromatic film shuffles from different looks and cuts to several repetitious frames. The 2013 collection is vivacious, full of [bold graphic prints](https://www.trendhunter.com/trends/one-on-one-collection) and comes to life on the screen. The outlandish video even features a glow in the dark sequence. The [male models movements are synchronized](https://www.trendhunter.com/trends/gap-and-parker-posey) to the beat of the song and the imagery that pops up is bold and vivid. The faces, prints and patterns meld into one another a kaleidoscopic effect occurs. The clothing itself is exuberant and the video campaign takes the fierce fashions to an even higher level.

The KTZ 2013 Fall/Winter video campaign is a beautiful black and white film that leaves a lasting impression.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 40% | Activity: 64% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Synchronized Video Campaigns:** The use of synchronized video campaigns can create a lasting impression with bold imagery and dynamic movements.
- **Monochromatic Aesthetic:** Utilizing a monochromatic aesthetic can add a visually striking element to video campaigns.
- **Glow in the Dark Technology:** Incorporating glow in the dark technology can provide a unique and memorable experience for viewers.

### Where This Applies

- **Fashion:** The fashion industry can utilize synchronized video campaigns to showcase bold and exuberant collections.
- **Entertainment:** Synchronized video campaigns with monochromatic aesthetics and glow in the dark technology can enhance the entertainment experience.
- **Marketing:** Brands can create impactful video campaigns through the use of synchronized movements and bold imagery.

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