# Technical Leisure Apparel K-Swiss Teams Up With PacSun on a New Collaborative Capsule By Amy Duong | Published 2018-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kswiss References: [hypebeast](https://hypebeast.com/2018/9/kswiss-pacsun-lookbook) & [pacsun](https://www.pacsun.com/k-swiss/) K-Swiss works in collaboration with the Californian retail label [PacSun](https://www.trendhunter.com/trends/pacsun-x-formula-1) on a new collection full of leisurely apparel for the season. The range is comprised of a series of [classic staples](https://www.trendhunter.com/trends/social-club-x-686), including hoodies, tees, zip-up sweaters, quarter zips, joggers, and a windbreaker. All of the pieces boast motifs recalling K-Swiss' heritage -- this includes the color palette that represents its logo adorned on some contrasting hues of black and gray. The capsule takes on an overall design aesthetic that evokes a sense of coziness. Some key items include the signature crewneck pullover that reads "My Swiss," heavyweight cotton graphic t-shirts, and a slim-fitting pair of joggers made from a fleece material. The entire [collaborative capsule](https://www.trendhunter.com/trends/kowga-x-union-tokyo) is available at PacSun's in-store locations and online. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 75% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Technical Leisure Apparel:** The development of apparel that merges functionality and comfort. - **Collaborative Capsules:** Collaborative collections between fashion and lifestyle brands to boost exposure and increase profits. - **Heritage-inspired Design:** Creating fashion pieces that integrate nostalgic elements as a marketing strategy. ### Industries Being Reshaped - **Fashion Retail:** Sell technical leisure apparel to consumers in a retail or e-commerce setting. - **Sportswear Manufacturing:** Produce technical leisure apparel and collaborate with fashion brands to expand product offerings. - **Marketing and Advertising:** Help brands tell a unique story through heritage-inspired design to increase brand exposure and sales. ## Related on Trend Hunter - [Inclusive Culture-Honoring Collaborations](https://www.trendhunter.com/trends/bricks-wood.md) - [Distinctive Streetwear Capsules](https://www.trendhunter.com/trends/pacsun-x-formula-1.md) - [Sporty Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/palace-and-stella-artois.md) - [Regional Capsule Streetwear](https://www.trendhunter.com/trends/pacsun-middle-east.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Luxury Tennis-Inspired Capsules](https://www.trendhunter.com/trends/kinn-studio-x-sunset-tennis.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Vibrant Race-Inspired Apparel Collections](https://www.trendhunter.com/trends/formula-1-in-miami.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md)