# 90s-Themed Plaid Sneakers The K-Swiss x Clueless Styles Pay Tribute to a Cher Horowitz Outfit By Laura McQuarrie | Published 2019-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kswiss-x-clueless References: [popsugar](https://www.popsugar.com/fashion/photo-gallery/46138700/image/46138711/K-Swiss-Clueless-Sneakers-2019) & [kswiss](http://www.kswiss.com) From neon and tie-dye to fanny packs, 90s nostalgia is in full swing once again in the world of fashion and a [limited-edition K-Swiss x Clueless collaboration](https://www.trendhunter.com/trends/club-c-85-vintage) is giving Millennials even more to fondly look back on. K-Swiss is introducing two new sneaker styles that pay homage to Cher Horowitz’s iconic brightly colored tartan outfit. While one of the K-Swiss x Clueless styles is a white sneaker with a subtle touch of plaid at the back, the other style adopts an all-over [yellow plaid pattern](https://www.trendhunter.com/trends/land-olakes-x-clove). Both of these [90s-inspired sneakers](https://www.trendhunter.com/trends/ymc-x-merrell-moab-slide-2) have writing on the bottom that reference the film with sayings like "Ugh! As if!" To introduce its newest sneaker styles, K-Swiss created a lookbook in a school setting and opted for models that will remind fans of Cher and her best friend Dionne. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 71% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **90s Nostalgia in Fashion:** There is a growing trend of embracing 90s fashion in the world of fashion, with brands creating limited-edition collaborative collections inspired by iconic 90s outfits. - **Iconic Movie Fashion Collaborations:** Brands are collaborating with iconic movies to create fashion collections that pay tribute to memorable outfits from the films, tapping into the nostalgia of fans. - **Incorporating Movie References in Product Design:** Brands are incorporating subtle references to popular movies in their product designs, such as writing on the bottom of sneakers, to create a sense of connection with fans and spark nostalgia. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can take advantage of the growing trend of 90s nostalgia by creating limited-edition collections that evoke nostalgia and cater to consumers' desire for retro fashion. - **Film Merchandising:** Film studios can explore the opportunity of collaborating with fashion brands to create merchandise inspired by iconic movie outfits, generating additional revenue and increasing fan engagement. - **Product Design:** Product designers can incorporate subtle movie references in their designs, such as writing or imagery, to create a deeper connection with consumers and tap into the nostalgic appeal of iconic movies. ## Related on Trend Hunter - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Nostalgic 80s-Inspired Expressive Footwear](https://www.trendhunter.com/trends/stranger-things-collection-1.md) - [Retro Film-Inspired Dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll.md) - [Filmic Fashion Dolls](https://www.trendhunter.com/trends/bratz-x-clueless.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md)