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# Edgy Music-Celebrating Denim
KSUBI Unveils Its New and Rebellious 'World Tour Collection'

By Niko Pajkovic | Published 2022-05-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ksubi
References: [hypebeast](https://hypebeast.com/2022/5/ksubi-spring-summer-2022-world-tour-collection-info) & [ksubistore](https://ksubistore.ca/)

[KSUBI](https://www.trendhunter.com/trends/express-to-mars), an Australian fashion label known for its [edgy denim designs](https://www.trendhunter.com/trends/ksubi-by-elle-collection), has announced the launch of its newest Spring/Summer 2022 ensemble titled the 'World Tour Collection.' According to the company, the new offering intends to evoke a sense of freedom that draws from the world's reopening following two years of pandemic-related lockdowns.

Simultaneously, however, the capsule also aims to pay tribute to music legends and their most memorable world tours. As a result, many of the pieces included in the capsule draw inspiration from [vintage album covers, retro band merch](https://www.trendhunter.com/trends/freaks-store-2), neon lighting, ticket stub visuals, and other music-related ephemera.

No doubt, the collection's standout piece is the unisex 'Hero' bomber jacket, which features a red, black, and white color scheme.

Image Credit: KSUBI

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 51% | Activity: 14% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Music-inspired Fashion:** Opportunities for fashion brands to infuse music culture in fashion designs.
- **Rebellious Denim:** Opportunities for fashion brands to embrace edge and unconventional designs.
- **Nostalgic Ephemera:** Opportunities for brands to draw inspiration from vintage design elements.

### Who This Affects Most

- **Fashion:** Fashion labels can use music culture to create rebellious, edgy designs in their garments.
- **Music Merchandise:** Music brands can expand their product offering to include fashion merchandise with nostalgic ephemera designs.
- **Vintage Collectibles:** Retail businesses can offer vintage design-inspired collectibles that appeal to consumers' nostalgia for music and fashion subculture.

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