# Sustainable Avant-Garde Denim The KSUBI KUSTOM Line Pays Homage to Uncertainty Amid COVID-19 By Grace Mahas | Published 2020-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ksubi-kustom References: [ksubi](https://www.ksubi.com/us/limited-edition-kustom) In response to the uncertainty that the COVID-[19](https://www.trendhunter.com/trends/osmanthus19) lockdown has prompted, KSUBI launched a sustainably-produced, limited-edition capsule, dubbed [KSUBI KUSTOM](https://www.trendhunter.com/trends/youtopia). The new series features customized pieces expertly distressed by the KSUBI design team "hat reflect the uncertain nature of these trying times." Adorned on the [avant-garde collection](https://www.trendhunter.com/trends/hm-x-glenn-martens) are phrases like 'New Future' and 'KRISIS' meant to evoke a sense of unpredictability. "Coming out of lockdown, the ksubi team, like most, were rocked by the sudden change in everyday life," shares CEO Craig King, "We wanted to do something that is relevant to the moment, so the collection has references to being locked up. It's basically a response to being in isolation and how we're all currently feeling." Image Credit: KSUBI ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 65% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Opportunity for brands to create limited-edition, sustainably-produced collections that reflect uncertain times. - **Customized Distressed Pieces:** Potential to offer unique, expertly distressed clothing items that evoke a sense of unpredictability and reflect the current state of the world. - **Avant-garde Designs:** Demand for avant-garde fashion pieces that showcase artistic expression and convey a message about the uncertainty of the COVID-19 era. ### Where This Applies - **Fashion and Apparel:** Fashion brands can explore sustainable production methods and create avant-garde designs that resonate with consumers. - **Retail:** Retailers can offer limited-edition, customized distressed pieces to attract customers looking for unique and meaningful fashion. - **Design and Creativity:** Opportunity for designers to push the boundaries of fashion and create avant-garde pieces that capture the essence of uncertain times. ## Related on Trend Hunter - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Collaborative Celebrity Denim Capsules](https://www.trendhunter.com/trends/khy-1.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [UK-Based Streetwear Stores](https://www.trendhunter.com/trends/ksubi-2.md)