# NBA-Collaborative Sunglasses Capsules KSUBI Unveils its Debut Eyewear Collection with Patty Mills By Kanesa D | Published 2024-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ksubi-5 References: [ksubistore](https://ksubistore.ca/pages/lookbook-ksubi-eyewear) & [ksubistore](https://ksubistore.ca/)  [KSUBI](https://www.trendhunter.com/trends/ksubi-unveils-kswim), a leading Australian denim and streetwear brand, has made a bold entrance into the eyewear market with the highly anticipated launch of its inaugural sunglasses collection. The collection is now available for purchase both online and in select stores starting May 9. The collection comprises four striking styles, each embodying KSUBI's core principles of bold statement-making, confidence enhancement, and inspiration from streetwear culture. The brand has joined forces with [NBA](https://www.trendhunter.com/trends/team-edition) star and fashion icon Patty Mills to headline the campaign for its eyewear collection. One of the standout features of this new eyewear line is the limited edition Smiths Sunglasses style, crafted in [collaboration with Patty Mills](https://www.trendhunter.com/trends/shenseea) himself. The collection's availability online and in stores ensures accessibility for fans worldwide. Image Credit: KSUBI ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 69% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Bold Statement-making Eyewear:** Exploring new ways for eyewear to make bold statements and enhance confidence through unique designs and collaborations. - **Collaborative Fashion Campaigns:** Leveraging partnerships with influential figures to launch collections that blend personal style with brand identity. - **Global Accessibility Initiatives:** Expanding distribution channels to make exclusive products accessible to a wider audience worldwide. ### Sectors Adopting This - **Fashion Retail:** Incorporating collaborative capsule collections as a trend to attract customers seeking unique and exclusive products. - **Eyewear Manufacturing:** Embracing bold and statement-making designs to cater to consumers looking for distinctive eyewear options that reflect their personality. - **Sports Marketing:** Utilizing partnerships with sports personalities to create innovative marketing campaigns that resonate with fans and fashion enthusiasts. ## Related on Trend Hunter - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Experimental Streetwear Collaborations](https://www.trendhunter.com/trends/ksubi-4.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Athlete-Endorsed Eyewear Models](https://www.trendhunter.com/trends/jaylen-brown.md) - [Jiu-Jitsu-Inspired Eyewear Collections](https://www.trendhunter.com/trends/ap-x-oakley-collection.md)