# Photoshopped Charity Campaigns Donating to KSPCA Kenya is as Easy as Clicking a Button By Meghan Young | Published 2011-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kspca-kenya References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/kspca-donate-save/) & [kspca-kenya.org](http://www.kspca-kenya.org/) There are a lot of animals out there that need our help and the KSPCA Kenya ad campaign shows us just how easy it is to help them. At a click of a computer button, you can donate to the KSPCA Kenya society for the protection and care of animals, [charitable animal welfare organization](https://www.trendhunter.com/trends/petco-love), so as to help them [rescue and rehabilitate animals in need](https://www.trendhunter.com/trends/shelters-united). Conceived and executed by Kenya-based ad agency Scanad, the KSPCA Kenya ad campaign illustrates how convenient it is to donate by bringing a program similar to Photoshop into play. As though editing the [sad photos](https://www.trendhunter.com/trends/chief-snuggle-officers) in each print ad, each ad asks you to save, help or accept these animals into your life. Considering that Photoshop exists on some levels to make things look better, it is quite an appropriate tool for the KSPCA Kenya ad campaign. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 29% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Digital Charity Campaigns:** Using digital platforms to make charitable donations more convenient and accessible. - **Creative Ad Campaigns:** Using innovative and engaging advertising techniques to raise awareness and support for a cause. - **Technology-assisted Donations:** Leveraging technology tools and applications to facilitate the process of making donations. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to create impactful campaigns that inspire action and support for charitable causes. - **Digital Payment:** Developing digital payment solutions that streamline the process of making donations online. - **Animal Welfare:** Innovations in animal welfare organizations to attract more attention, support, and resources for animal protection and care. ## Related on Trend Hunter - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [AI-Enhanced Pet Adoption Photos](https://www.trendhunter.com/trends/personality-pics.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Gamified Animal Aids](https://www.trendhunter.com/trends/catswe.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Charitable Digital Brochures](https://www.trendhunter.com/trends/co-cosmeticos.md)