# Celebratory Low-Cost QSR Snacks The Krystal Snack is Priced at Just $1.99 By Michael Hemsworth | Published 2022-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krystal-snack References: [chewboom](https://www.chewboom.com/2022/08/11/krystal-launches-new-1-99-krystal-snack/) & [krystal](https://www.krystal.com)  The QSR market is increasingly expanding its offerings to adapt to consumer preferences, which is evident with new options like the [Krystal Snack](https://www.trendhunter.com/trends/krystal-football-season-promotions). The [value-focused menu offering](https://www.trendhunter.com/trends/sonic-fun99-menu) from the brand includes a signature Krystal Slider along with a small order of fries or tots for just $1.99. This makes the new offering perfect for grabbing between meals or even in multiples as a low-cost lunch or dinner. The Krystal Snack is being launched alongside a new campaign with actor, singer and TV personality Ray J to get the word out that the brand's locations are back to being [open late once again](https://www.trendhunter.com/trends/night-cravings). The late-night commercials were filmed in Atlanta and will be airing across the US starting soon, while the Krystal Snack will only be around for a limited-time. Image Credit: Krystal ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 17% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Value-focused QSR Menus:** There is an opportunity for QSR brands to expand value-focused menus to adapt to consumer preferences. - **Limited-time Offerings:** QSR brands can create a sense of urgency and excitement by offering limited-time menu items. - **Celebratory Snacks:** QSR brands can create celebratory snacks at a low cost, appealing to customers looking for a quick and affordable treat. ### Where This Applies - **Fast Food:** Fast food restaurants can offer more value-focused menus to attract customers who are looking for affordable options. - **Marketing and Advertising:** Marketing and advertising companies can assist QSR brands with creating campaigns to promote new menu offerings and generate excitement around limited-time items. - **Food Manufacturing and Supply Chain:** Food manufacturers and supply chain companies can develop and distribute affordable, celebratory snacks for QSR brands to incorporate into their menus. ## Related on Trend Hunter - [QSR Chili Cheese Sliders](https://www.trendhunter.com/trends/chili-cheese-krystal.md) - [Budget-Friendly Tailgating Menus](https://www.trendhunter.com/trends/krystal-football-season-promotions.md) - [Reward-Based QSR Promotions](https://www.trendhunter.com/trends/snacky-hour.md) - [Value-Maximizing QSR Meals](https://www.trendhunter.com/trends/crave-save-meal.md) - [Quarter-Pound QSR Burger Launches](https://www.trendhunter.com/trends/krystal-big-burger.md) - [Celebratory Counterculture Burgers](https://www.trendhunter.com/trends/cbd-krystal-slider.md) - [Expansive QSR Nugget Menus](https://www.trendhunter.com/trends/krystal-chicken-nuggets.md) - [Inflation-Minded QSR Meal Deals](https://www.trendhunter.com/trends/your-choice-combo.md) - [Digital Holiday QSR Deals](https://www.trendhunter.com/trends/krystalmas-deals.md)