# Quarter-Pound QSR Burger Launches The Krystal Big Burger is Being Tested at 31 Locations By Michael Hemsworth | Published 2023-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krystal-big-burger References: [fastfoodpost](https://www.fastfoodpost.com/krystal-testing-new-big-burger-at-select-locations/) & [krystal](https://www.krystal.com)  The [Krystal Big Burger](https://www.trendhunter.com/trends/krystal-snack) is a new addition to the brand's menu that's being tested at 31 of its locations to provide diners with an alternative to its [signature sliders](https://www.trendhunter.com/trends/krystal-football-season-promotions). The burger, which is being temporarily referred to as the Big Burger, features a [quarter-pound of 100% Angus beef patties](https://www.trendhunter.com/trends/cali-xl-burger) along with two slices of American cheese, a tangy burger sauce and some crunchy pickle slices. Served on a potato bun, the burger offers a simple take on a classic that will provide diners with an alternative option to enjoy on their next visit. The Krystal Big Burger is launching alongside a call to action for fans to encourage them to take to social media to help with giving the sandwich its official name ahead of a wider launch. Image Credit: Krystal ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 18% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **QSR Burger Alternatives:** The QSR industry can innovate by offering more alternative menu items, such as quarter-pound burgers, for customers looking for more substantial meals. - **Customizable Menu Items:** Offering customizable options and allowing customers to name new menu items through social media promotions can engage consumers and create a sense of community. - **Social Media Marketing:** Utilizing social media platforms to engage with customers and include them in new product development can create buzz and increase brand loyalty. ### Who This Affects Most - **Fast Food Restaurants:** Fast food restaurants can drive sales by expanding their menu with more substantial and customizable menu items. - **Food and Beverage:** The food and beverage industry can incorporate social media marketing into their promotions and product development strategies to create excitement and engage customers. - **Marketing and Advertising:** Marketing and advertising companies can assist QSR brands in developing social media campaigns and promotions to increase customer engagement and brand loyalty. ## Related on Trend Hunter - [QSR Chili Cheese Sliders](https://www.trendhunter.com/trends/chili-cheese-krystal.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Celebratory Low-Cost QSR Snacks](https://www.trendhunter.com/trends/krystal-snack.md) - [Upsized QSR Burgers](https://www.trendhunter.com/trends/upsized-burger.md) - [Fast Food Alternative Burgers](https://www.trendhunter.com/trends/chilis-big-qp-burger.md) - [Celebratory Counterculture Burgers](https://www.trendhunter.com/trends/cbd-krystal-slider.md) - [Artisan-Inspired Patty Melt Menus](https://www.trendhunter.com/trends/patty-melt-menu.md) - [Canadian Angus Beef Burgers](https://www.trendhunter.com/trends/big-harv.md) - [Expansive QSR Nugget Menus](https://www.trendhunter.com/trends/krystal-chicken-nuggets.md)