# Cartoon Clown Streetwear atmos LAB and 'The Simpsons' Joined for the New Krusty Collection By Riley von Niessen | Published 2018-07-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/krusty-collection References: [hypebeast](https://hypebeast.com/2018/7/atmos-lab-the-simpsons-2018-capsule-collection) & [features.atmos-tokyo](https://features.atmos-tokyo.com/the-simpsons-x-atmos-lab/) atmos LAB, a men's contemporary fashion label, recently joined with 'The Simpsons' franchise to come up with the Krusty Collection. The Krusty Collection consists of a range of simple tees and baseball caps, all of which feature bold color combinations and statement graphics or embroidery. The tees come in two variations: one style that features a Krusty-obsessed Bart Simpson, who is shown in a selection of Krusty merchandise, and another that includes a minimalist Krusty logo. The shirts are available in four colors: white, red, black, and a deep indigo. The hats include the clown's name on the front in sans serif lettering, while the backs feature embroidered logos of him. The Krusty Collection is set to drop on July 25th and will be available from atmos Tokyo. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Cartoon Clown Streetwear:** Opportunity for fashion labels to collaborate with popular cartoon franchises to create unique streetwear collections. - **Bold Color Combinations:** Potential for brands to embrace vibrant color combinations in their apparel and accessories to attract a younger demographic. - **Statement Graphics and Embroidery:** Growing demand for clothing items with eye-catching graphics and intricate embroidery, providing opportunities for fashion brands to differentiate themselves. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can leverage the popularity of cartoon collaborations to attract customers and increase sales. - **Apparel Manufacturing:** Manufacturers can explore new techniques to incorporate bold color combinations in their clothing production processes. - **Graphic Design:** Opportunity for graphic designers to create unique and eye-catching graphics and embroidery designs for clothing brands. ## Related on Trend Hunter - [Cartoon Franchise-Inspired Clogs](https://www.trendhunter.com/trends/the-simpsons-classic-clog.md) - [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Superhero-Inspired Streetwear Capsule](https://www.trendhunter.com/trends/superman-collection.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md)