# Protein-Packed Baking Mixes Krusteaz's Protein-Rich Baking Mixes are Made with Whole Grain Flour By Laura McQuarrie | Published 2019-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krusteaz References: [prnewswire](https://www.prnewswire.com/news-releases/powering-up-breakfast--beyond-krusteaz-announces-10-new-protein-and-whole-grain-packed-offerings-300959410.html) & [krusteaz](https://www.krusteaz.com/) Following the success of its Buttermilk Protein Pancake & Waffle Mix, [Krusteaz](https://www.trendhunter.com/trends/krusteaz-baking-mix) is introducing 10 all-new baking mixes that are packed with protein and whole grains. The new products are made with 100% whole grain flour and contain anywhere from eight to 15 grams of protein per prepared serving. Some of the baked goods that can be prepared with these new products include [muffins, pancakes, waffles](https://www.trendhunter.com/trends/prime-bites-mini-muffins) and cornbread, offering nourishing ways for people to start their day with a better-for-you version of favorite morning snacks and meals. The [protein-packed baking mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix) are free from artificial flavors, artificial colors or artificial preservatives where possible and treat consumers to flavors like Wild Blueberry, Cinnamon Brown Sugar, Banana Nut and Chocolate Chip. Image Credit: Krusteaz ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-packed Baking Mixes:** High-protein alternatives to traditional baking mixes are gaining popularity amongst health-conscious consumers. - **Whole Grain Flour:** The use of whole grain flour is becoming increasingly prevalent due to its health benefits and added nutrients. - **Better-for-you Breakfast Foods:** Consumers are seeking out breakfast options that are both convenient and healthy. ### Industries Being Reshaped - **Food Manufacturing:** Incorporating high-protein and whole grain ingredients into existing product lines presents a significant innovation opportunity for food manufacturers. - **Health and Wellness:** The growing focus on healthy eating habits and nutrition creates new opportunities for companies specializing in health and wellness products and services. - **Retail:** Retailers can capitalize on the demand for better-for-you breakfast options by showcasing and promoting products that align with this trend. ## Related on Trend Hunter - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Protein Pancake Mixes](https://www.trendhunter.com/trends/swolecakes.md) - [High-Protein Baking Mixes](https://www.trendhunter.com/trends/fuel10k-baking-mix-range.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Authentic Baked Good Mixes](https://www.trendhunter.com/trends/krusteaz-products.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Protein-Packed Prepackaged Breakfast Foods](https://www.trendhunter.com/trends/premier-protein-breakfast-product.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Bean-Based Pancake Mixes](https://www.trendhunter.com/trends/full-of-beans-pancake-and-waffle-mix.md)