# Chilled Pour-and-Bake Batters Krusteaz Batters are Refrigerated and Need No Measuring or Mixing By Laura McQuarrie | Published 2024-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krusteaz-batters References: [krusteaz](https://www.krusteaz.com/products/batters/)  While traditional baking mixes boast impressive shelf stability, Krusteaz Batters revolutionize home baking as innovative pour-and-bake refrigerated mixes, making it easier than ever to enjoy freshly prepared sweet treats at home. These chilled baking mixes are available in three varieties, Chocolate Brownie, Vanilla Cupcake and Chocolate Cupcake, which need no mixing or measuring fresh out of the fridge. These baking mixes stay fresh for up to seven days in the refrigerator after opening, recognizing how families and small households may only want to prepare a few cupcakes at a time or whip up a full pan of brownies in a pinch. Beyond having appeal for their ease of use, Krusteaz Batters have formulas free from artificial colors and artificial preservatives. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 58% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Refrigerated Baking Mixes:** Krusteaz Batters introduce a new dimension to home baking by offering conveniently pre-mixed, chilled batters that eliminate the need for measuring and mixing. - **Health-conscious Baking:** These batters cater to health-conscious consumers by avoiding artificial colors and preservatives, aligning with growing demand for cleaner ingredient labels. - **Small Batch Baking:** The ability to stay fresh in the refrigerator for seven days after opening allows for flexible, small batch baking, accommodating the needs of smaller households. ### Who This Affects Most - **Refrigerated Food Products:** Refrigerated baking mixes like Krusteaz Batters present new opportunities for growth in the refrigerated food sector, combining convenience and freshness. - **Health and Wellness Foods:** Products free from artificial colors and preservatives align with the health and wellness food industries' standards, meeting consumer demand for healthier options. - **Household Baking Goods:** Small batch, ready-to-bake refrigerated mixes innovate within the household baking goods industry by catering to the needs of modern, busy consumers. ## Related on Trend Hunter - [Pour-and-Bake Cornbread Batters](https://www.trendhunter.com/trends/krusteaz-honey-cornbread-batter.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Authentic Baked Good Mixes](https://www.trendhunter.com/trends/krusteaz-products.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Chocolate Dessert Bar Mixes](https://www.trendhunter.com/trends/chocolate-pie-bar-mix.md) - [Cheesecake Muffin Mixes](https://www.trendhunter.com/trends/cheesecake-muffin-mix.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md) - [Modern Baker-Friendly Mixes](https://www.trendhunter.com/trends/king-arthur-baking-company-mixes.md)