# Product Feedback Platforms Krush Helps Brands Decide What to Make Based on Visitor Votes By Katherinev123 | Published 2012-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krush References: [psfk](http://www.psfk.com/2012/07/consumers-influence-upcoming-product-lines.html) & [krush](http://www.krush.com/) Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program, and Krush is an online feedback platform helping major brands in this regard. Krush allows brands, including [Nike](https://www.trendhunter.com/trends/sneakify), Quicksilver, [Oakley](https://www.trendhunter.com/trends/snow-dna), [Obey](https://www.trendhunter.com/trends/frieze-los-angeles) and more, to find out just what customers like and don't like by having visitors vote for items they like on the site in return for special rewards like "free gear" from the brands represented. Participating brands are given summaries of the results based on things like product type, features, and geography. This way, they can determine whether an upcoming design will be well received by its customers before actually committing the large funds to have it produced en masse. While a great way to predict upcoming demand for a product, this kind of feedback platform also helps brands build loyalty among its customers. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Feedback:** Opportunity for brands to leverage customer opinions in the design process through online feedback platforms. - **Predictive Demand Analysis:** Using feedback platforms to gauge customer interest and forecast demand for upcoming product designs. - **Customer Loyalty Building:** Feedback platforms can help brands strengthen customer loyalty by involving them in the decision-making process. ### Sectors Adopting This - **Retail:** Retail brands can utilize feedback platforms to gather valuable insights for designing and producing products that align with customer preferences. - **Fashion:** Fashion industry can benefit from feedback platforms, ensuring upcoming designs are well received and avoiding potential losses from unpopular products. - **Sports Equipment:** Sporting goods companies can utilize crowdsourced feedback to refine product features and understand which designs resonate the most with their target audience. ## Related on Trend Hunter - [Feedback Management Tools](https://www.trendhunter.com/trends/featurefy.md) - [Community-Driven Product Feedback](https://www.trendhunter.com/trends/peerfecter.md) - [Product Feedback Intelligence Tools](https://www.trendhunter.com/trends/kraftful.md) - [Streamlined User Feedback Tools](https://www.trendhunter.com/trends/upp-vote.md) - [Product Feedback Tools](https://www.trendhunter.com/trends/lemonuser.md) - [Digital Review Platforms](https://www.trendhunter.com/trends/digital-products.md) - [Insight-Driven Feedback Tools](https://www.trendhunter.com/trends/feeedbackr.md) - [Collaborative Idea Validation](https://www.trendhunter.com/trends/anonymous-feedback1.md) - [User-Engaging Feedback Tools](https://www.trendhunter.com/trends/knowberry-widget.md)