# International Currency Exchange Apps The 'Kruma' App Exchanges Currencies at an Affordable Rate By Michael Hemsworth | Published 2018-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kruma References: [betalist](https://betalist.com/startups/kruma) & [kruma.co](https://www.kruma.co) Using your existing credit card or a foreign money exchange can often result in having to pay hefty fees, so the 'Kruma' app has been developed as a new solution to help users when it comes to currency. The app enables users to simply exchange their money at a competitive rate and simply spend it when they are traveling using a virtual or plastic card. This eliminates the traditional hassle that can come with using your exiting bank-issued cards to keep you from spending too much on fees when traveling abroad. The 'Kruma' app speaks to the growing popularity of [digital banking](https://www.trendhunter.com/trends/mobile-banking-apps) and currency solutions as more consumers seek out ways to save money on [unnecessary fees](https://www.trendhunter.com/trends/fingrow). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Digital Currency Exchange:** The development of affordable and user-friendly currency exchange apps, like Kruma, will continue to disrupt traditional banking and financial institutions. - **Virtual Payment Cards:** The use of virtual payment cards will continue to grow as travelers prefer the convenience of using a mobile app instead of carrying physical cards. - **Loyalty Programs:** Integration of loyalty programs in currency exchange apps could attract more customers and differentiate app offerings. ### Where This Applies - **Banking and Finance:** The banking and finance industries must adapt to new digital currency exchange solutions like Kruma to remain competitive and retain customers. - **Travel and Hospitality:** Partnering with digital currency exchange apps like Kruma could enhance travelers' experiences and reduce costs for both parties. - **Mobile App Development:** As digital banking and currency solutions continue to grow in popularity, mobile app development companies have the opportunity to create even more innovative solutions. ## Related on Trend Hunter - [Travel Currency Assistants](https://www.trendhunter.com/trends/ratex.md) - [In-App Foreign Exchanges](https://www.trendhunter.com/trends/itau-unibanco.md) - [Currency Conversion Tools](https://www.trendhunter.com/trends/travel-converter.md) - [Multi-Currency Super App Startups](https://www.trendhunter.com/trends/contoxia.md) - [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md) - [Currency Conversion Tools](https://www.trendhunter.com/trends/currency-calculator-converter.md) - [Global Money-Managing Apps](https://www.trendhunter.com/trends/zing.md) - [Secure Overseas Debit Cards](https://www.trendhunter.com/trends/currencies-direct.md) - [Simplicity-Focused Mobile Banking Apps](https://www.trendhunter.com/trends/mobile-banking-apps.md)