# Senselessly Subtitled Ale Ads Kronenbourg 1664 Proves You Don't Need French to Enjoy this Beer By Gil Cohen | Published 2013-07-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kronenbourg-1664 References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/kronenbourg-1664-french-blah-blah/) & [kronenbourg1664](http://kronenbourg1664.com/) While the [Kronenbourg](https://www.trendhunter.com/trends/fashion-art-toronto1) 1664 beer imported from France may sound sophisticated, 'The French Blah Blah' commercial demonstrates that it is most certainly not pretentious or presumptuous. In fact, as the ad states, this beer company agrees that there is "[no need to be French](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt) to enjoy Frenchness." Anyone can enjoy the delicious brew, even those who would dare point at the moon and then mumble something about mayonnaise with a foreign accent, or say cheers to 'la moustaches' while subtitles translate everything as "blah blah blah." Those who know a word or two in French will find the [Kronenbourg 1664 commercial](https://www.trendhunter.com/trends/1664-x-andre-saraiva) hilarious, and those who have no clue what anyone is saying can still enjoy the humor. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 35% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Language Inclusivity in Advertising:** Expanding target audiences by creating ads that resonate with people of different language backgrounds. - **Humor in Cross-cultural Marketing:** Using humor that transcends language barriers to connect with diverse consumers. - **Embracing Cultural Misunderstandings:** Turning cultural misunderstandings into marketing opportunities that promote inclusivity and enjoyment of products. ### Sectors Adopting This - **Alcohol Beverage:** Opportunity for beer and wine companies to create inclusive and humorous ads that appeal to diverse consumer groups. - **Advertising:** Incorporating cross-cultural humor into ad campaigns to foster broad consumer engagement and brand connection. - **Entertainment:** Producing comedic content that embraces cultural differences and brings people together through shared laughter. ## Related on Trend Hunter - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Beer Brand-Supported Fashion Shows](https://www.trendhunter.com/trends/fashion-art-toronto1.md)