# Hybrid Connected Timepieces The Kronaby Apex Watch Adds Just a Touch of Connectivity By Michael Hemsworth | Published 2017-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kronaby-apex References: [blessthisstuff](http://www.blessthisstuff.com/stuff/wear/watches/kronaby-apex-connected-watch/) & [kronaby](https://www.kronaby.com/) It's no secret that adoption rates for [smartwatches haven't been monumental](https://www.trendhunter.com/trends/ticwatch-atlas), so brands are responding with alternatives like the Kronaby Apex watch that offer something of a [hybrid experience](https://www.trendhunter.com/trends/doro-watch). Rather than being a smartwatch or a standard timepiece, the Kronaby Apex sits somewhere in the middle in order to make it a more applicable accessory for users. The watch features a regular battery that doesn't need to be charged, will receive notifications of your choosing, [tracks physical activity](https://www.trendhunter.com/trends/aurafit-g12) and even automatically changes time zones when you're traveling. The Kronaby Apex also operates as a remote control for your smartphone camera, lets you know where your smartphone is if your misplace it and can even send out an emergency signal if you're in danger. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Hybrid Timepieces:** Disruptive innovation opportunity: Develop smartwatch alternatives that offer a mix of traditional timepiece features and connectivity. - **Notification-enabled Watches:** Disruptive innovation opportunity: Create watches that can receive customizable notifications, combining convenience and classic design. - **Activity Tracking Timepieces:** Disruptive innovation opportunity: Design watches that track physical activity while maintaining a traditional battery-powered mechanism. ### Industries Being Reshaped - **Watch Manufacturing:** Disruptive innovation opportunity: Integrate new technologies into traditional watch design to create hybrid timepieces. - **Consumer Electronics:** Disruptive innovation opportunity: Develop smart accessories that combine connectivity features with everyday items like watches. - **Emergency Services:** Disruptive innovation opportunity: Explore the integration of emergency signaling capabilities into wearable devices like hybrid timepieces. ## Related on Trend Hunter - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [High-End Timepiece-Like Smartwatches](https://www.trendhunter.com/trends/coros-apex-4.md) - [Hybrid Health-Tracking Smartwatches](https://www.trendhunter.com/trends/withings-scanwatch-light.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md) - [AI-Powered Smartwatch Designs](https://www.trendhunter.com/trends/crossbeats.md) - [Smartwatch-Attached Smartphone Concepts](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem.md) - [Durable Sports Watches](https://www.trendhunter.com/trends/durable-sports-watch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md)