# Self-Checkout Shopping Carts Kroger's KroGo Smart Shopping Cart Provides a Seamless Experience By Laura McQuarrie | Published 2021-01-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/krogo References: [specialtyfood](https://www.specialtyfood.com/news/article/kroger-pilots-smart-shopping-cart/) & [kroger](https://www.kroger.com/) At its Madeira, Ohio location, [Kroger](https://www.trendhunter.com/trends/kroger-smart-fridges) is introducing a smart shopping cart called KroGo that supports a seamless experience. Powered by [Caper](https://www.trendhunter.com/trends/instacart-ai-features), the cart is complete with its own built-in scale and camera, so that shoppers are able to scan and bag items themselves as they navigate through the store's aisles. The cart also gives shoppers the ability to pay straight from the cart and exit the store via the self-checkout area. The smart shopping cart is being implemented at a time when the ways people are shopping in-store are changing. This technology not only helps to provide a more streamlined experience overall but also helps to minimize the need for contact between staff and guests, plus it eliminates the need for people to congregate in lines as they wait to pay. Image Credit: Kroger, Caper ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Smart Shopping Carts:** Innovative technology in the shopping experience, increasing convenience and speed. - **Self-checkout Technology:** Eliminates long queues and speeds up checkout process for customers. - **Contactless Payment Technology:** Provides a safer and more hygienic shopping experience for customers and retail workers alike. ### Sectors Adopting This - **Retail Industry:** Revolutionizes the in-store shopping experience by offering a faster, more efficient and safe way to shop. - **Technology Industry:** Opens up a new market for innovation in shopping cart technology and software. - **Payment Technology Industry:** Offers the opportunity for businesses to provide convenient, contactless payment options. ## Related on Trend Hunter - [AI-Powered Checkout Carts](https://www.trendhunter.com/trends/checkout-carts.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/the-amazon-dash-cart.md) - [Connected Grocer Shopping Carts](https://www.trendhunter.com/trends/instacart-and-wegmans.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Smart Grocery Carts](https://www.trendhunter.com/trends/dash-cart.md) - [AI-Powered Smart Trolleys](https://www.trendhunter.com/trends/instacart-4.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md)