# Complimentary Telenutrition Services Kroger Health is Rolling Out a Telenutrition Service for Free By Michael Hemsworth | Published 2020-05-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kroger-health References: [drugstorenews](https://drugstorenews.com/kroger-launches-telenutrition-services) & [kroger](https://www.kroger.com) Telehealth solutions have become essential during the COVID-19 pandemic and are being rapidly expanded by companies, which is seeing new initiatives like the [Kroger Health](https://www.trendhunter.com/trends/kroger-and-soda-health) telenutrition service come about. The service is being launched by the healthcare division of the grocery store chain free of charge for customers as part of its [Food as Medicine platform](https://www.trendhunter.com/trends/farmboxrx-and-unite-for-her). This is targeted at the large number of consumers who are spending more time making their own meals from home as they spend more time indoors. Senior Director of Kroger Health Jim Kirby spoke on the Kroger Health telenutrition service saying, "The COVID-19 pandemic has changed shopping, cooking and eating routines for households across America. Many families and individuals are for the first time exclusively relying on cooking for meals, some with limited budgets and nutrition knowledge. Through Kroger Health's telenutrition service, our dietitians are providing free personalized nutrition advice to help our customers shop for and prepare delicious and affordable nutritious meals." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Free Telenutrition Services:** Companies are offering complimentary telenutrition services to customers, providing a disruptive innovation opportunity for the healthcare industry. - **Food as Medicine Platform:** Kroger Health's Food as Medicine platform offers telenutrition services for customers, providing a disruptive innovation opportunity for the grocery store industry. - **Telehealth Solutions Expansion:** Expansion of telehealth solutions, such as telenutrition services, during the COVID-19 pandemic provides a disruptive innovation opportunity for the tech industry. ### Who This Affects Most - **Healthcare Industry:** The offering of telenutrition services for free presents a disruptive innovation opportunity for the healthcare industry. - **Grocery Store Industry:** The Food as Medicine platform's telenutrition services for customers presents a disruptive innovation opportunity for the grocery store industry. - **Tech Industry:** The expansion of telehealth solutions, including telenutrition services, presents disruptive innovation opportunities for the tech industry. ## Related on Trend Hunter - [Fee-Free Grocer Deliveries](https://www.trendhunter.com/trends/kroger-grocery-connect.md) - [Collaborative Retailer Health Programs](https://www.trendhunter.com/trends/kroger-and-soda-health.md) - [Weight-Loss Telehealth Services](https://www.trendhunter.com/trends/weightloss-telehealth-service.md) - [Health-Conscious Grocery Programs](https://www.trendhunter.com/trends/harris-teeter.md) - [Free AI-Powered Nutrition Platforms](https://www.trendhunter.com/trends/aipowered-nutrition.md) - [Healthy Eating Grocery Initiatives](https://www.trendhunter.com/trends/instacart-health.md) - [Insurance-Covered Dietitian Support Services](https://www.trendhunter.com/trends/dietitian-support.md) - [Grocery Delivery Subscription Services](https://www.trendhunter.com/trends/boost-by-kroger.md) - [Virtual Health Memberships](https://www.trendhunter.com/trends/gnc.md)