# Fee-Free Grocer Deliveries Kroger Grocery Connect Combats Against Food Deserts By Michael Hemsworth | Published 2023-12-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/kroger-grocery-connect References: [progressivegrocer](https://progressivegrocer.com/krogers-new-initiative-will-help-address-food-desert-south-dallas) & [kroger](https://www.kroger.com)  The [Kroger](https://www.trendhunter.com/trends/kroger-delivery-now) Grocery Connect program is an upcoming intuitive being launched by the grocer to help combat against food deserts in South Dallas. The program will launch early next year and will work with multiple organizations in the region to address the topic of food insecurity, which is particularly relevant for residents of South Dallas. Shoppers will be able to order groceries online through the Kroger website and have them delivered for no additional fee to expands access to convenient yet essential groceries. The Kroger Grocery Connect program was soft-launched by the brand on December 20, 2023 with an initiative that provided [free groceries to 200 families](https://www.trendhunter.com/trends/grow-on-the-go) in the South Dallas area. The initiative comes as part of a continued shift across the US to expand access to essentials for consumers who need it. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 31% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Addressing Food Insecurity:** The Kroger Grocery Connect program aims to combat food deserts by expanding access to essential groceries in South Dallas. - **Online Grocery Delivery:** Kroger's fee-free delivery service allows shoppers to conveniently order groceries online and have them delivered without any additional charges. - **Partnerships for Impact:** Kroger is working with multiple organizations to form strategic partnerships that address the issue of food insecurity in the region. ### Sectors Adopting This - **Grocery Delivery Services:** The fee-free delivery service by Kroger is disrupting the grocery delivery industry by removing the additional charges for shoppers. - **Online Grocery Retail:** Kroger's online grocery ordering system is transforming the way consumers shop for groceries by providing a convenient and accessible platform. - **Non-profit Organizations:** The partnerships formed between Kroger and local non-profit organizations signify a disruptive innovation in the non-profit sector to tackle food insecurity in South Dallas. ## Related on Trend Hunter - [Grocery Delivery Subscription Services](https://www.trendhunter.com/trends/boost-by-kroger.md) - [Digital Farmers Markets](https://www.trendhunter.com/trends/market-wagon.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Expanded D2C Deliveries](https://www.trendhunter.com/trends/kroger-1.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Community-Led Grocery Initatives](https://www.trendhunter.com/trends/caringbridge.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md)