# Collaborative Retailer Health Programs Kroger and Soda Health Created the Smart Benefits Program By Michael Hemsworth | Published 2023-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kroger-and-soda-health References: [drugstorenews](https://drugstorenews.com/kroger-soda-health-launch-smart-benefits-program) & [prnewswire](https://www.prnewswire.com/news-releases/kroger-and-soda-health-collaborate-to-launch-a-smart-benefits-program-to-improve-health-and-nutrition-security-302009203.html#:~:text=This%20program%20allows%20participating%20Medicare)  Kroger and [Soda Health](https://www.trendhunter.com/trends/stillers-soda) have announced a new partnership for the Smart Benefits program that aims to provide a customized experience for consumers. The program will provide participating Medicare Advantage, Medicaid and employer benefits program recipients with a variety of pharmacy, nutrition services and additional eligible benefits at The [Kroger Co.'s](https://www.trendhunter.com/trends/verified-savings-program) Family of Pharmacies. The benefits resources from the insurance plans can be accessed via Soda Health's &more debit card to allow for seamless transactions when it comes to purchasing nutritious foods, enjoying quality healthcare services and more. Chief Commercial Officer of [Kroger Health](https://www.trendhunter.com/trends/kroger-health-coupons) James Kirby commented on the Kroger and Soda Health Smart Benefits program saying, "The Smart Benefits program within Soda Health's &more platform will provide more people with the tools, and information they need to make better, healthier choices. We know food has such a large impact on health outcomes for our customers and patients. By improving access to healthy, affordable food and other health resources, we are working toward truly changing the way America eats." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Customized Consumer Experience:** The Smart Benefits program aims to provide a customized experience for consumers by offering a variety of pharmacy, nutrition services, and additional eligible benefits. - **Seamless Transactions:** The integration of Soda Health's &more debit card enables seamless transactions for purchasing nutritious foods and accessing quality healthcare services. - **Improved Access to Healthy Resources:** By improving access to healthy, affordable food and other health resources, the Smart Benefits program is working towards changing the way America eats. ### Who This Affects Most - **Healthcare:** The Smart Benefits program offers a customized healthcare experience with accessible pharmacy and nutrition services. - **Insurance:** Soda Health's &more debit card allows for seamless transactions of eligible benefits, providing disruptive innovation opportunities in the insurance industry. - **Retail:** Collaborative retailer health programs like Smart Benefits enhance the retail industry's ability to provide personalized, health-focused services to consumers. ## Related on Trend Hunter - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Retailer Health Goal Apps](https://www.trendhunter.com/trends/sincerely-health.md) - [Health-Conscious Grocery Programs](https://www.trendhunter.com/trends/harris-teeter.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md) - [Coupon Reward Vaccine Campaigns](https://www.trendhunter.com/trends/kroger-health-coupons.md) - [Grocery Delivery Subscription Services](https://www.trendhunter.com/trends/boost-by-kroger.md) - [Digital Grocery Screens](https://www.trendhunter.com/trends/kroger-2.md) - [Fee-Free Grocer Deliveries](https://www.trendhunter.com/trends/kroger-grocery-connect.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md)