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# Expanded D2C Deliveries
Kroger Debuts Two New Spoke Factories to Improve White Glove Deliveries

By Kanesa D | Published 2023-05-16 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/kroger-1
References: [drugstorenews](https://drugstorenews.com/kroger-expands-delivery-south-midwest) & [kroger](https://www.kroger.com/)

![Expanded D2C Deliveries](https://cdn.trendhunterstatic.com/thumbs/505/kroger-1.jpeg)

[Kroger](https://www.trendhunter.com/trends/grocery-network) is stepping up its delivery operations by building two additional spoke facilities in the Chicago Metro Area and Greater Nashville. The additional spokes, acting as [last-mile cross-dock facilities](https://www.trendhunter.com/trends/burq-lastmile-delivery), will seamlessly extend [regional fulfillment centers](https://www.trendhunter.com/trends/walmart-dark-stores) and will bring Kroger's products to a broader range of consumers across Tennessee and Illinois. To guarantee that orders are packaged intelligently ahead of their scheduled delivery time, the brand's new bots are designed to grab products from The Hive and present them at pick stations where they are sorted for distribution.

“From personalized digital offers to our white glove delivery service, the Kroger seamless ecosystem saves time and money. Kroger Delivery orders are brought to customers in our branded delivery trucks and delivered to their doorstep by our trained and uniformed associates — all with zero compromise," said Bill Bennett, Kroger vice president and head of e-commerce.

Image Credit: Kroger

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 38% | Activity: 36% | Freshness: 15%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What's Driving This Trend

- **Last-mile Cross-dock Facilities:** Building last-mile cross-dock facilities could help improve and expand delivery operations for various industries.
- **Intelligent Packaging and Sorting:** Designing bots for intelligent packing and sorting of orders can optimize delivery processes for businesses.
- **White Glove Delivery Service:** Providing white glove delivery services can improve customer satisfaction and loyalty for businesses.

### Who This Affects Most

- **E-commerce:** Developing last-mile cross-dock facilities and intelligent packaging can help e-commerce companies improve their delivery operations.
- **Retail:** Adopting white glove delivery services can enhance customer experience for retail businesses.
- **Logistics:** Investing in last-mile cross-dock facilities and intelligent packaging can streamline delivery logistics for various industries.

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