# Sly Authority-Thwarting Ads This Promotion for Krisview CCTV Has Crafty People Hiding Behind Backs By Alexander Lam | Published 2013-07-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krisview-cctv References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/07/krisview-burglar-prisoner-worker/) A series of [comedic ads](https://www.trendhunter.com/trends/where-have-you-been) promoting Krisview CCTV feature people hiding from their oppressors behind their backs. Each ad has a different scenario where a person gleefully hides behind the back of the person searching for them. One ad shows a burglar stuck to the back of a police officer. Another has a worker sleeping behind his supervisor's back. The tagline "No more blind spots" is written next to the humorous visuals. The print ads were conceived and implemented by [ad agency JWT Indonesia](https://www.trendhunter.com/trends/kiehls-response). JWT promoted Krisview by presenting scenarios where the surveillance system could be useful. By featuring scenes where the hider is literally behind the seeker's back, the ad agency is creating a sense of frustration in the viewer. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Opportunities for brands to create funny and memorable advertisements that capture the attention of consumers. - **Creative Promotions:** Innovative ways for companies to promote their products or services through unconventional and attention-grabbing campaigns. - **Surveillance Systems:** Growing demand for advanced surveillance technologies to ensure safety and security in various settings. ### Sectors Adopting This - **Advertising:** New avenues for ad agencies to explore humor-driven advertising strategies to engage audiences and build brand awareness. - **Marketing:** Opportunities for marketers to develop creative promotions that go beyond traditional methods and resonate with consumers. - **Security:** Potential for surveillance system companies to provide advanced solutions that address blind spots and enhance safety measures. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)