# Advanced Peptide Haircare Kristin Ess+ Delivers Next-Gen Bond Repair and Color Protection By Laura McQuarrie | Published 2025-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kristin-ess-plus References: [prnewswire](https://www.prnewswire.com/news-releases/kristin-ess-hair-introduces-kristin-ess-where-salon-meets-science-302365646.html) & [kristinesshair](https://www.kristinesshair.com/pages/kristin-ess-plus)  With the launch of Kristin Ess+, Kristin Ess Hair is venturing into next-generation [bond-building and color protection](https://www.trendhunter.com/trends/bond-building-spray) support, all while making stylist-created, science-backed solutions readily available to consumers at competitive price points. Within the Kristin Ess+ Peptide Restore line—clinically tested to strengthen and repair hair—are products like shampoo, conditioner, a serum, and a leave-in treatment fueled by Bondmimetic2 Molecular Complex technology, the Kristin Ess+ Peptide Protect line offers a shampoo, a conditioner and a leave-in with [peptide-powered UV defense](https://www.trendhunter.com/trends/neutrogena-hair-restore) with a silicone-free color shield for boosted vibrancy and shine. "Kristin Ess+ will be available exclusively in all Target stores nationwide, offering a revolutionary bond-building and biomimetic peptide technology that provides luxury salon-quality results at an accessible price point," shared [Target Haircare](https://www.trendhunter.com/trends/odele-haircare-product) Buyer, Mimi Udezi, in a press release. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 55% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Bond-building Haircare:** Advanced bond-building technologies are emerging in haircare, offering new ways to strengthen and repair hair at home. - **Peptide-powered Protection:** The integration of biomimetic peptides in haircare formulations promises enhanced UV defense and color protection capabilities. - **Affordable Luxury Beauty:** Luxury salon-quality haircare products are becoming more accessible, disrupting the market with high-performance solutions at competitive price points. ### Sectors Adopting This - **Haircare Industry:** The haircare industry is seeing innovation through the introduction of peptide-enhanced products that offer advanced solutions for hair repair and protection. - **Retail Industry:** Retailers like Target are capitalizing on exclusive partnerships to bring innovative beauty solutions directly to consumers, blending luxury with convenience. - **Beauty Technology:** Advancements in beauty technology such as Bondmimetic2 Molecular Complex are paving the way for cutting-edge science-backed haircare products. ## Related on Trend Hunter - [Softening Haircare Collections](https://www.trendhunter.com/trends/softening-collection.md) - [Bond-Boosting Haircare Products](https://www.trendhunter.com/trends/hairstory-products.md) - [High-Performance Everyday Haircare](https://www.trendhunter.com/trends/epres-shampoo-and-conditioner.md) - [Inaugural Clinically Advanced Haircare](https://www.trendhunter.com/trends/clinically-advanced-haircare.md) - [Repairing Haircare Lines](https://www.trendhunter.com/trends/repairing-haircare1.md) - [Peptide-Powered Haircare](https://www.trendhunter.com/trends/neutrogena-hair-restore.md) - [Peptide-Infused Haircare](https://www.trendhunter.com/trends/vco-beauty.md) - [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md)