# Grunge Androgyny Marketing The Kristian Steinberg Spring/Summer 2015 Campaign is Effortlessly Cool By Jana Pijak | Published 2014-07-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/kristian-steinberg References: [fuckingyoung.es](http://fuckingyoung.es/kristian-steinberg-springsummer-2015-campaign/) & [kristiansteinberg](http://www.kristiansteinberg.com/) Niall Underwood and Harry Curran star in the Kristian Steinberg Spring/Summer 2015 ad campaign. The faces from FM and AMCK London are captured by photographer Florian Renner's lens while posing in a set of stark studio portraits. Niall and Harry channel edgy grunge rockers while posing in a wardrobe of metallic, textural and printed pieces with an androgynous air. The models pull off a range of oversized separates, structured suiting and printed casuals that are an updated translation of nostalgic grunge looks. Instead of flannel and denim, the guys pull off structured silhouettes that vary from relaxed to tightly fitted cuts. The Kristian Steinberg Spring/Summer 2015 ad campaign embodies an effortlessly cool air and celebrates youthful rebellion in front of the camera's lens. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 84% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Opportunity for disruptive innovation in creating gender-neutral clothing and breaking traditional fashion norms. - **Edgy Grunge Style:** Opportunity for disruptive innovation in merging grunge elements with modern fashion, creating a new aesthetic. - **Youthful Rebellion Marketing:** Opportunity for disruptive innovation in targeting rebellious youth culture and creating unique marketing campaigns. ### Who This Affects Most - **Fashion:** Opportunity for the fashion industry to embrace androgyny, edgy grunge style, and youthful rebellion in their designs and marketing strategies. - **Photography:** Opportunity for photographers to capture and showcase the essence of androgynous fashion, edgy grunge style, and youthful rebellion in their campaigns. - **Advertising and Marketing:** Opportunity for advertising and marketing professionals to develop innovative strategies that cater to the androgynous fashion, edgy grunge style, and youthful rebellion trends. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)