# Plant-Based Liquid Adaptogens PLASMAIDE Has Caught the Attention of Kristian Blummenfelt By Kalin Ned | Published 2024-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/kristian-blummenfelt References: [insider.fitt.co](https://insider.fitt.co/press-release/olympic-champion-and-worlds-fittest-human-invests-in-plasmaide-an-innovative-blood-health-company/)  PLASMAIDE, a company focused on blood health and athletic performance, has attracted significant investment from Kristian Blummenfelt, the Olympic Gold Medalist and Ironman World Champion. This move comes as the brand expands its international presence, with new distribution centers in the Netherlands and an exclusive U.S. distribution partnership with The Feed. PLASMAIDE's [plant-based liquid adaptogen](https://www.trendhunter.com/trends/leaft-blade), which is designed to improve oxygen uptake, circulation, and recovery, has garnered attention from athletes. PLASMAIDE’s commitment to quality is reinforced by its certifications, which include Informed [Sport](https://www.trendhunter.com/trends/unflavored-energy-gel). The product’s focus on improving both performance and recovery with a natural, plant-based formula offers a unique solution for athletes looking for a competitive edge or individuals interested in optimizing their overall health. Image Credit: PLASMAIDE x Kristian Blummenfelt ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 48% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Performance Boosters:** The rise of plant-based solutions tailored for athletic performance highlights a shift towards natural enhancements in sports nutrition. - **Adaptogen-focused Recovery Aids:** Adaptogens are gaining traction as essential components in recovery products, emphasizing their role in holistic health and wellness routines. - **International Sports Nutrition Expansion:** The global expansion strategies of sports nutrition companies are opening up new opportunities for cross-border partnerships and market penetration. ### Industries Being Reshaped - **Sports Nutrition:** Innovations focusing on plant-based and adaptogenic ingredients are redefining the sports nutrition landscape, catering to health-conscious consumers seeking alternative solutions. - **Functional Beverages:** The introduction of adaptogen-infused liquid formulations is transforming the functional beverage industry, offering new health-conscious drink options. - **Health and Wellness:** Integrating natural adaptogens into daily health regimens is a burgeoning trend in the health and wellness sector, appealing to consumers aspiring for optimized physical performance. ## Related on Trend Hunter - [Adaptogenic Alt Milks](https://www.trendhunter.com/trends/oatmilk-adaptogens.md) - [Broccoli-Powered Performance Enhancers](https://www.trendhunter.com/trends/nomio.md) - [Athlete-Focused Plant-Based Supplements](https://www.trendhunter.com/trends/plant-proteins.md) - [Athletic Performance-Enhancing Concentrates](https://www.trendhunter.com/trends/performance-revival.md) - [Adaptogenic Plant Proteins](https://www.trendhunter.com/trends/optimi-plant-protein.md) - [Sport-Certified Plant Protein Powders](https://www.trendhunter.com/trends/on3-athletic.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Replenishing Plant-Based Blends](https://www.trendhunter.com/trends/neve.md) - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md)