# Sultry Starlet Campaigns The Latest Kristen Stewart Chanel Ad Exudes an Air of Sensuality By Jana Pijak | Published 2016-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/kristen-stewart-chanel References: [designscene.net](http://www.designscene.net/2016/04/kristen-stewart-chanel-pf16.html) & [chanel](http://www.chanel.com) The latest Kristen Stewart [Chanel](https://www.trendhunter.com/trends/coco-crush) campaign showcases a more mature and sensual version of the young actress. While Stewart has channeled a tomboy in past Chanel advertorials, her latest is a more suggestive and [traditionally feminine photoshoot](https://www.trendhunter.com/trends/contemporary-femininity). Donning longer locks -- a departure from her edgier short hair -- Kristen Stewart poses in a black and white image series that highlights the Chanel Pre-Fall 2016 collection. The latest Kristen Stewart Chanel ad is captured by the label's head designer Karl Lagerfeld and highlights knitted rompers, textured lace tights and menswear-inspired tops that showcase Chanel's iconic tuxedo tailoring. This captivating image series is captured amidst an opulent setting and showcases a more grown-up version of an [elusive and rebellious star](https://www.trendhunter.com/trends/songs-of-siren). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sensual Advertising:** Opportunities for disruptive innovation in the advertising industry by exploring the use of sensuality in advertising campaigns. - **Gender-bending Fashion Design:** Disruptive innovation in the fashion industry can be accomplished by exploring gender-bending design, like Chanel's menswear-inspired tops. - **Changing Hairstyle Trends:** Disruptive innovation opportunities in the hair care industry by adapting to frequently changing hairstyle trends, such as Kristen Stewart's switch to longer locks. ### Where This Applies - **Fashion:** The use of gender-bending design, like Chanel's menswear-inspired tops, presents an opportunity for disruptive innovation in the fashion industry. - **Advertising:** The use of sensuality in advertising campaigns, like Kristen Stewart's Chanel ad, presents an opportunity for disruptive innovation in the advertising industry. - **Hair Care:** Adapting to frequently changing hairstyle trends, like Kristen Stewart's switch to longer locks, presents an opportunity for disruptive innovation in the hair care industry. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cocktail-Celebrating Liqueur Campaigns](https://www.trendhunter.com/trends/stgermain-campaign.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)