# Donut Brand Holiday Merch This Year, Krispy Kreme’s Holiday Shop is Stocked with Festive Gear By Katherine Pendrill | Published 2020-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kremes-holiday-shop References: [delish](https://www.delish.com/food-news/a34785707/krispy-kreme-holiday-shop-2020/) If you're looking for a way to deck out your home (and wardrobe) with holiday cheer, [Krispy Kreme’s Holiday Shop](https://www.trendhunter.com/trends/santas-bake-shop-collection) has you covered. This year, the Krispy Kreme’s Holiday Shop has been stocked with several items inspired by the chain's iconic "Hot Now" sign, which lights up in stores whenever a batch of [freshly prepared donuts](https://www.trendhunter.com/trends/krispy-kreme-winter-seasonal-collection) are available. One of the items inspired by this sign is the Krispy Kreme Hot Now Light Up Sweater, which is embellished with a Hot Now logo on the front with red LED lights. The lights even flash in fun patterns so you can't be missed. Other festive items include the new Hot Now Spinner Keychain, The Hot Now T-Shit, and the Hot Now Ornament. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Brand Merchandise:** Opportunity for brands to create merchandise that appeals to customers' emotions and holiday cheer. - **Interactive Clothing:** Chance to explore interactable clothing for customers to wear social gathering during holidays. - **Holiday Clothing:** Opportunity for festive clothing articles to become fashionable items in the eyes of customers. ### Who This Affects Most - **Food and Beverage:** Chance for food and beverage businesses to generate additional revenue through holiday-themed merchandise. - **Retail:** Opportunity to add holiday-themed merchandise to clothing lines large and small and perhaps create a holiday line. - **Entertainment:** Parks and attraction-based entertainment can feature holiday-themed merchandise as keepsakes to improve the experience. ## Related on Trend Hunter - [Holiday-Themed Donut Lineups](https://www.trendhunter.com/trends/santas-bake-shop-collection.md) - [Seasonal Show-Stopping Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-merry-and-bright.md) - [Festive Grinch-Inspired Doughnuts](https://www.trendhunter.com/trends/krispy-kreme-8.md) - [QSR Brand Holiday Ornaments](https://www.trendhunter.com/trends/shake-shack-holiday-merch.md) - [DIY Holiday Donut Kits](https://www.trendhunter.com/trends/christmas-creations-kit.md) - [Mischievous Merry Donut Ranges](https://www.trendhunter.com/trends/merry-grinchmas-doughnut-collection.md) - [QSR-Themed Christmas Ornaments](https://www.trendhunter.com/trends/holiday-merch-collection.md) - [Movie-Inspired Donut Collections](https://www.trendhunter.com/trends/elf-doughnut-collection.md) - [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md)