# Leap Day Baby Promotions Krispy Kreme is Launching a Social Media Promotion with Free Products By Daniel Johnson | Published 2020-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme1 References: [mobilemarketer](https://www.mobilemarketer.com/news/krispy-kreme-touts-delivery-service-with-leap-day-baby-promotion/572893/) & [businesswire](https://www.businesswire.com/news/home/20200224005144/en) [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-show-your-heart) will launch national delivery service, along with a social media promotion, where the company will offer free products that are able to [deliver babies](https://www.trendhunter.com/trends/bundles-of-joy) during Leap Day. The promotion dictates that any hospital that is in 10-mile proximity to a Krispy Kreme location is eligible and participating hospitals can post a baby announcement to get five dozen donuts. Social media posts will need to include the name of the hospital, as well as the #KrispyKremeSecilalDelivyry hashtag. Overall the campaign could connect with consumers due to free products, and a message that has broad appeal. Originally the company launched the delivery service in 2018, and the new campaign help to promote the service. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **National Delivery Service:** Disruptive innovation opportunity: Implementing efficient and reliable national delivery services for various industries. - **Social Media Promotion:** Disruptive innovation opportunity: Leveraging social media platforms for creative and interactive promotional campaigns. - **Free Product Offers:** Disruptive innovation opportunity: Creating unique and enticing offers to attract and engage customers. ### Where This Applies - **Food Delivery:** Disruptive innovation opportunity: Implementing innovative delivery models and technologies in the food industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Developing new strategies and techniques to leverage social media platforms for effective promotions. - **Hospitality and Events:** Disruptive innovation opportunity: Incorporating creative incentives and promotions to enhance customer experience in the hospitality and events industry. ## Related on Trend Hunter - [Complimentary Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-national-doughnut-day.md) - [Basketball Donut Promotions](https://www.trendhunter.com/trends/decided-by-a-dozen.md) - [Kindness-Themed Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day.md) - [Complimentary Election Day Donuts](https://www.trendhunter.com/trends/krispy-kreme-election-day.md) - [No-ID Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-donut.md) - [Complimentary Donut QSR Promotions](https://www.trendhunter.com/trends/krispy-kreme-and-mcdonalds.md) - [Super Bowl Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-super-bowl-promotion.md) - [Freshly Prepared Donut Promotions](https://www.trendhunter.com/trends/krispy-kreme-hot-light.md) - [Blackhole-Inspired Donut Promotions](https://www.trendhunter.com/trends/free-original-glazed-doughnuts.md)