# Briefcase Backyards Krispy Kreme's Portable Promo Brings the Outdoors In By Gemma Vardon | Published 2009-07-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme-summer-in-a-briefcase References: [krispykreme](http://www.krispykreme.co.uk/experience-a-summer-picnic/) & [krispykreme](http://www.krispykreme.co.uk/) As city workers are finding it hard to escape the office this summer and enjoy the outdoors, [Krispy Kreme UK](https://www.trendhunter.com/trends/krispy-kreme-grab-your-greens) has created the world’s first ‘summer in a briefcase.’ The briefcases are designed to allow [stressed-out office workers](https://www.trendhunter.com/trends/teams-meeting) to sit in the comfort of a green park or garden on one side, with the luxury of [real grass under their feet](https://www.trendhunter.com/trends/touch-grass) on the other--wherever they are. The briefcases take up to three weeks to grow and each interior is covered with over 50,000 blades of grass. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Portable Office Escape:** Creating portable solutions that allow office workers to enjoy nature and escape the office environment. - **Indoor-outdoor Hybrid Spaces:** Designing spaces that offer the comfort of indoor environments while incorporating elements of the outdoors. - **Customizable Green Products:** Developing products that can be personalized and customized with natural elements like grass to enhance user experience. ### Where This Applies - **Office Furniture & Supplies:** Opportunity for companies to create furniture and supplies specifically designed for office workers seeking moments of nature and relaxation. - **Interior Design:** Incorporating nature-inspired elements into design concepts to create more inviting and calming indoor spaces. - **Promotional Products & Branding:** Chance for businesses to leverage unique and eco-friendly products as part of their marketing strategies to engage with customers. ## Related on Trend Hunter - [Happy Desk Salad Kits](https://www.trendhunter.com/trends/happy-desk-salad-kits.md) - [Briefcase-Compact Office Set-Ups](https://www.trendhunter.com/trends/home-office-1.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md) - [Workstation-Equipped Laptop Bags](https://www.trendhunter.com/trends/workpod-mobile-office.md) - [Beer-Branded Outdoor Workspaces](https://www.trendhunter.com/trends/treework.md) - [Scooter-Like Portable Desks](https://www.trendhunter.com/trends/portable-work-station.md) - [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md) - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md) - [Portable Desktop Workstation Bags](https://www.trendhunter.com/trends/neo-box.md)