# Off-Season Doughnut Campaigns The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day By Michael Hemsworth | Published 2023-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme-pumpkin-spice-doughnut References: [snackandbakery](https://www.snackandbakery.com/articles/108725-krispy-kreme-brings-pumpkin-spice-doughnut-back-for-april-fools-day) & [krispykreme](http://www.krispykreme.com/)  The Krispy Kreme Pumpkin Spice doughnut is a seasonal menu item traditionally only available during the fall months, but the brand has decided to shake things up for April Fool's Day. The brand is bringing back the pumpkin spice doughnut for two days only as part of a joke that isn't actually a joke. Patrons eager to get their hands on one of the seasonally spiced doughnuts can do so from April 1 to 2, 2023 at participating locations for in-store shopping, pickup or delivery while supplies last. Krispy Kreme Global Chief Brand Officer Dave Skena spoke on the cheeky Krispy Kreme Pumpkin Spice doughnut promotion saying, "It’s Pumpkin Spice season! Hurry in for our Pumpkin Spice Original Glazed Doughnuts at Krispy Kreme. Kidding not kidding." Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 44% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Off-season Promotions:** Food and beverage companies can generate buzz and increase sales by bringing back seasonal menu items outside of their traditional availability periods. - **Humorous Marketing:** Businesses can increase engagement and customer loyalty by implementing creative, humorous marketing campaigns that play on holiday traditions and popular trends. - **Limited-time Offers:** Offering menu items for a limited time only creates a sense of urgency and exclusivity that can drive sales and create excitement among customers. ### Sectors Adopting This - **Food and Beverage:** This industry can benefit from implementing off-season promotions and limited-time offers to drive sales and customer engagement. - **Marketing and Advertising:** Businesses can capitalize on the trend of humorous marketing campaigns by hiring advertising specialists who can come up with creative and effective approaches. - **Delivery and E-commerce:** Offering in-store shopping, pickup, and delivery services can help businesses expand their customer base and increase sales through convenient services. ## Related on Trend Hunter - [Seasonal Pumpkin Capsules](https://www.trendhunter.com/trends/pumpkin-spice-1.md) - [Swirled Pumpkin Spice Donuts](https://www.trendhunter.com/trends/pumpkin-spice-cheesecake-swirl-doughnut.md) - [Pumpkin Spice Latte Donuts](https://www.trendhunter.com/trends/pumpkin-spice-latte-swirl-doughnut.md) - [Seasonal Halloween-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-6.md) - [Seasonal Fall Donut Collections](https://www.trendhunter.com/trends/golden-harvest-collection.md) - [Autumnal Doggy Donuts](https://www.trendhunter.com/trends/pupkin-spice-doggie-doughnuts.md) - [Fall-Ready Donut Collections](https://www.trendhunter.com/trends/autumns-orchard-collection.md) - [Cafe-Inspired Seasonal Donuts](https://www.trendhunter.com/trends/krispy-kreme-flavors-of-fall.md) - [Halloween Candy-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection.md)