# Iconic Candy-Covered Donuts The Krispy Kreme M&M’s Collection is a First-Time Collaboration By Michael Hemsworth | Published 2023-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme-mms-collection References: [snackandbakery](https://www.snackandbakery.com/articles/109404-krispy-kreme-collaborates-with-m-and-ms-for-first-time-ever-in-the-us)  The [Krispy Kreme M&M’s](https://www.trendhunter.com/trends/chocomania-collection) collection is the first partnership between the brand's in the US that's surer to entice [avid donut fans](https://www.trendhunter.com/trends/krispy-kreme-trick-or-treat-collection) and chocolate lovers alike. The donut collection consists of four varieties in all including the Chocolate Candy Surprise Doughnut Filled with M&M’s, Chocolate Iced Doughnut Topped with M&M’s, Peanut Butter Kreme Filled Doughnut Topped with M&M’s and the Mini Chocolate Iced Doughnut Topped with M&M’s. The donuts are all arriving at participating locations across the US on July 17, 2023 and can be picked up in-store or delivered by simply going to the brand's website or app to order. Global Chief Brand Officer for Krispy Kreme Dave Skena commented on the Krispy Kreme M&M’s collection saying, "America’s most loved doughnuts and favorite chocolate candy are together at last, and you're going to love ’M." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 47% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collaborative Food Partnerships:** The Krispy Kreme M&M’s collection is a prime example of brands collaborating to create unique food offerings. - **Innovative Donut Flavors:** The collection's variety of donut flavors, such as Chocolate Candy Surprise and Peanut Butter Kreme, showcases the potential for creative and adventurous donut innovations. - **Online Food Ordering:** The easy online ordering process for the Krispy Kreme M&M’s collection highlights the growing trend of convenience and accessibility in the food industry. ### Who This Affects Most - **Food and Beverage:** The collaboration between Krispy Kreme and M&M’s demonstrates the potential for exciting cross-industry partnerships within the food and beverage sector. - **Confectionery:** The introduction of M&M’s into donut flavors opens up opportunities for confectionery companies to explore new product lines and flavor combinations. - **Online Delivery Services:** The online ordering availability for the Krispy Kreme M&M’s collection highlights the importance for online delivery services to adapt and cater to evolving consumer demands. ## Related on Trend Hunter - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [QSR Donut Collaborations](https://www.trendhunter.com/trends/mcdonalds-6.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Collaboration Candy Brand Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-kasugai.md) - [Collaboration Candy Bar Donuts](https://www.trendhunter.com/trends/krispy-kreme-kitkat-and-aero-doughnuts.md) - [Crunchy Cookie Donuts](https://www.trendhunter.com/trends/krispy-kreme-twix.md) - [Celebratory Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day.md)