# Video Game-Inspired Donut Collections Krispy Kreme and Bandai Launch a Limited Collection By Amy Duong | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/krispy-kreme-and-bandai References: [investors.krispykreme](https://investors.krispykreme.com/news/news-releases/news-details/2025/KRISPY-KREME-Celebrates-PAC-MANs-45th-Anniversary-with-A-maze-ing-New-Doughnut-Collection/)  [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-x-pacman-collection) and [Bandai Namco Entertainment](https://www.trendhunter.com/trends/pacman-world-2-repac) join forces to celebrate Pac-Man's 45th birthday. The brand unveils a [limited collection of treats](https://www.trendhunter.com/trends/krispy-kreme-spongebob) inspired by the notable arcade classic. The themed bites are now available at certain American locations for a limited time only. The collection is made up of three donuts which are themed around the nostalgic game. There is the Pac-Man Party doughnut, which has a classic Original Glazed base and is then topped with yellow buttercream and colorful sprinkles. There is also the edible Pac-Man piece to round it out. The Team Ghost Doughnut has chocolate filling with a small Pac-Man maze and black icing. The Strawberry Power Berry Doughnut has strawberry filling and a bright red icing. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 44% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Nostalgic Food Inspirations:** The trend of embedding classic video game elements into modern culinary experiences offers a novel way to engage with consumers' sense of nostalgia. - **Branded Collaborations:** Limited-time partnerships between popular food brands and entertainment franchises create exclusive products that drive excitement and brand engagement. - **Gamified Consumable Experiences:** Interactive elements in food products, reminiscent of beloved video games, offer unique customer experiences and enhance product appeal. ### Who This Affects Most - **Video Game Licensing:** Collaborations with iconic gaming franchises provide the opportunity for brands to expand their product lines and captivate a wider audience. - **Specialty Desserts:** Crafting limited-edition treats with thematic ties to popular culture can rejuvenate interest in traditional dessert offerings. - **Experiential Marketing:** As consumers seek immersive experiences, brands are increasingly using themed food collections as a conduit to foster emotional connections. ## Related on Trend Hunter - [Nostalgic Gamer Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-pacman-collection.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md) - [Celebratory Anime Donut Ranges](https://www.trendhunter.com/trends/pokmon-donuts.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Collaboration Candy Brand Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-kasugai.md) - [Monstrous Anime Donut Ranges](https://www.trendhunter.com/trends/mister-donut-pokmon.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Classic Superhero-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes.md) - [Character Doughnut Collections](https://www.trendhunter.com/trends/krispy-kreme-spongebob.md)